A NOVEL METHOD FOR DYNAMIC IMAGE LOCALIZATION OF TOURISM DESTINATION BASED ON BUTLER LIFE CYCLE THEORY

Changqiu Li

Abstract

Nowadays, the competition of tourism industry is no longer the competition of quality, price and service, the planning of image strategy for tourism destination has became the key point in this competition. The establishment and spread of a well-known image for tourism destination can be a significant method to exploit the tourism market as well as attract tourist. Meanwhile, the image for tourism destination is also a huge fortune and intangible assets of the location and tourism enterprise. This thesis proposes the whole formation process of tourism image based on life cycle theory for tourism destination, then discusses the necessity of dynamic change of the image, finally we give a specific method as well as some instances to build up the image for tourism destination.

References

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Paper Citation


in Harvard Style

Li C. (2011). A NOVEL METHOD FOR DYNAMIC IMAGE LOCALIZATION OF TOURISM DESTINATION BASED ON BUTLER LIFE CYCLE THEORY . In Proceedings of the 13th International Conference on Enterprise Information Systems - Volume 1: SSTS, (ICEIS 2011) ISBN 978-989-8425-53-9, pages 473-476. DOI: 10.5220/0003616804730476


in Bibtex Style

@conference{ssts11,
author={Changqiu Li},
title={A NOVEL METHOD FOR DYNAMIC IMAGE LOCALIZATION OF TOURISM DESTINATION BASED ON BUTLER LIFE CYCLE THEORY},
booktitle={Proceedings of the 13th International Conference on Enterprise Information Systems - Volume 1: SSTS, (ICEIS 2011)},
year={2011},
pages={473-476},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0003616804730476},
isbn={978-989-8425-53-9},
}


in EndNote Style

TY - CONF
JO - Proceedings of the 13th International Conference on Enterprise Information Systems - Volume 1: SSTS, (ICEIS 2011)
TI - A NOVEL METHOD FOR DYNAMIC IMAGE LOCALIZATION OF TOURISM DESTINATION BASED ON BUTLER LIFE CYCLE THEORY
SN - 978-989-8425-53-9
AU - Li C.
PY - 2011
SP - 473
EP - 476
DO - 10.5220/0003616804730476