STUDY ON THE EVOLUTION MECHANISMS OF THE NETWORK PUBLIC OPINION

Honglu Liu, Zhihong Tian

Abstract

Research on the formation and evolution mechanisms of network public opinion has become a very meaningful field. Network public opinion and traditional public opinion have some similarities, but network public opinion also has its own independent "will" and evolution which are rooted in its technical specificity. Based on the life cycle theory, we analyze the formation path of network public opinion, and discuss its formation mechanism. After that, we analyze the evolution mechanisms of network public opinion, including the evolution direction mechanism of topics and mutation mechanism of network public opinion.

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Paper Citation


in Harvard Style

Liu H. and Tian Z. (2011). STUDY ON THE EVOLUTION MECHANISMS OF THE NETWORK PUBLIC OPINION . In Proceedings of the 13th International Conference on Enterprise Information Systems - Volume 3: EIT, (ICEIS 2011) ISBN 978-989-8425-55-3, pages 444-448. DOI: 10.5220/0003594504440448


in Bibtex Style

@conference{eit11,
author={Honglu Liu and Zhihong Tian},
title={STUDY ON THE EVOLUTION MECHANISMS OF THE NETWORK PUBLIC OPINION},
booktitle={Proceedings of the 13th International Conference on Enterprise Information Systems - Volume 3: EIT, (ICEIS 2011)},
year={2011},
pages={444-448},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0003594504440448},
isbn={978-989-8425-55-3},
}


in EndNote Style

TY - CONF
JO - Proceedings of the 13th International Conference on Enterprise Information Systems - Volume 3: EIT, (ICEIS 2011)
TI - STUDY ON THE EVOLUTION MECHANISMS OF THE NETWORK PUBLIC OPINION
SN - 978-989-8425-55-3
AU - Liu H.
AU - Tian Z.
PY - 2011
SP - 444
EP - 448
DO - 10.5220/0003594504440448