ESTABLISHING FOOD TRACEABILITY SYSTEM BASED ON GAME THEORY - From the Perspective of Retailers

Lan Hong-jie, Wei Jin-shi

Abstract

Retail terminal is a weak link of the whole food supply chain in establishing the food traceability system, and also a key link in realizing traceability food value. This paper firstly analyzes the influence factors of retails adopting food traceability technology, then makes a game model to analyze three situations: non-government subsidy; the same government subsidy for adopting the traceability technology and higher subsidy for who adopts the system first. According to the analysis, the conclusion is drawn: it is unrealistic to ask all of retails to adopt food traceability technology; corresponding policy should be made to inspire a part of retails adopting the system first.

References

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Paper Citation


in Harvard Style

Hong-jie L. and Jin-shi W. (2011). ESTABLISHING FOOD TRACEABILITY SYSTEM BASED ON GAME THEORY - From the Perspective of Retailers . In Proceedings of the 13th International Conference on Enterprise Information Systems - Volume 2: SSSCM, (ICEIS 2011) ISBN 978-989-8425-54-6, pages 368-372. DOI: 10.5220/0003585003680372


in Bibtex Style

@conference{ssscm11,
author={Lan Hong-jie and Wei Jin-shi},
title={ESTABLISHING FOOD TRACEABILITY SYSTEM BASED ON GAME THEORY - From the Perspective of Retailers},
booktitle={Proceedings of the 13th International Conference on Enterprise Information Systems - Volume 2: SSSCM, (ICEIS 2011)},
year={2011},
pages={368-372},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0003585003680372},
isbn={978-989-8425-54-6},
}


in EndNote Style

TY - CONF
JO - Proceedings of the 13th International Conference on Enterprise Information Systems - Volume 2: SSSCM, (ICEIS 2011)
TI - ESTABLISHING FOOD TRACEABILITY SYSTEM BASED ON GAME THEORY - From the Perspective of Retailers
SN - 978-989-8425-54-6
AU - Hong-jie L.
AU - Jin-shi W.
PY - 2011
SP - 368
EP - 372
DO - 10.5220/0003585003680372