MODEL OF THE EMERGENCIES RISK TRANSMISSION IN PRICE-DRIVEN SUPPLY CHAIN

Zhao Yue, Liu Jiaguo

Abstract

To study the mechanism of emergencies risk transmission in price-driven supply chain, the risk transmission process is analyzed, and some models are presented using game theory. Studies show that: ① the pricing risks are smaller when the demand sensitivity coefficient is the smaller, or the total market demand capacity is greater. Expanding total demand and reducing the demand sensitivity coefficien help reduce the fluctuation of profits. And grasping the needs of consumers tends to weaken the cost risk. ② in case of inventories, manufacturers can transfer more risk to retailer through elaborate pricing strategy. So a reasonably pricing strategy will play an important role in risk-sharing.

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Paper Citation


in Harvard Style

Yue Z. and Jiaguo L. (2011). MODEL OF THE EMERGENCIES RISK TRANSMISSION IN PRICE-DRIVEN SUPPLY CHAIN . In Proceedings of the 13th International Conference on Enterprise Information Systems - Volume 1: NMI, (ICEIS 2011) ISBN 978-989-8425-53-9, pages 405-411. DOI: 10.5220/0003569504050411


in Bibtex Style

@conference{nmi11,
author={Zhao Yue and Liu Jiaguo},
title={MODEL OF THE EMERGENCIES RISK TRANSMISSION IN PRICE-DRIVEN SUPPLY CHAIN},
booktitle={Proceedings of the 13th International Conference on Enterprise Information Systems - Volume 1: NMI, (ICEIS 2011)},
year={2011},
pages={405-411},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0003569504050411},
isbn={978-989-8425-53-9},
}


in EndNote Style

TY - CONF
JO - Proceedings of the 13th International Conference on Enterprise Information Systems - Volume 1: NMI, (ICEIS 2011)
TI - MODEL OF THE EMERGENCIES RISK TRANSMISSION IN PRICE-DRIVEN SUPPLY CHAIN
SN - 978-989-8425-53-9
AU - Yue Z.
AU - Jiaguo L.
PY - 2011
SP - 405
EP - 411
DO - 10.5220/0003569504050411