Ling-yu Tong, Qin-jian Yuan, Qian-jin Zong, Hong-zhou Shen


As online consumer behavior is being paid more and more attentions from both managers and academic researchers, it is urgent to understand the whole landscape of the research field. Since then, this paper, based on knowledge metric analysis technique of mapping knowledge domains, reviews the literature of online consumer behavior research from three perspectives – the development of the research around the world, the theoretical foundations of the research and the focused topics, providing some insights for future studies.


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Paper Citation

in Harvard Style

Tong L., Yuan Q., Zong Q. and Shen H. (2011). A REVIEW OF ONLINE CONSUMER BEHAVIOR RESEARCH . In Proceedings of the 13th International Conference on Enterprise Information Systems - Volume 4: ICEIS, ISBN 978-989-8425-56-0, pages 170-175. DOI: 10.5220/0003549101700175

in Bibtex Style

author={Ling-yu Tong and Qin-jian Yuan and Qian-jin Zong and Hong-zhou Shen},
booktitle={Proceedings of the 13th International Conference on Enterprise Information Systems - Volume 4: ICEIS,},

in EndNote Style

JO - Proceedings of the 13th International Conference on Enterprise Information Systems - Volume 4: ICEIS,
SN - 978-989-8425-56-0
AU - Tong L.
AU - Yuan Q.
AU - Zong Q.
AU - Shen H.
PY - 2011
SP - 170
EP - 175
DO - 10.5220/0003549101700175