Yuval (Jack) Sade, Atul Garg, Malgorzata Plaza


Audio Description (AD) is an effective tool which can enhance the comprehension of a TV show or a movie for visually impaired audiences. Unfortunately, the implementation of AD tends to be expensive and only a few companies adopt this practice. For example, only a handful of films are audio described for the visually impaired. This paper evaluates an Alternative Method, a new process model developed for a TV show production industry, in which AD is incorporated into the production process. The currently adopted practice or a Conventional Method requires sending an episode to a third party describer in order to add AD. According to the preliminary results of the analysis conducted in this paper, Alternative Method is slightly more efficient than a currently adopted practice but allows reducing the production time and yields a superior quality product. The contribution of this research is that it provides a way to improve efficiency and effectiveness of AD, which will increase the range of its implementation.


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Paper Citation

in Harvard Style

Sade Y., Garg A. and Plaza M. (2011). BUSINESS PROCESS MODEL FOR INCORPORATING DESCRIPTIVE AUDIO IN TV SHOW PRODUCTION . In Proceedings of the 8th International Conference on Informatics in Control, Automation and Robotics - Volume 2: ICINCO, ISBN 978-989-8425-75-1, pages 399-406. DOI: 10.5220/0003531703990406

in Bibtex Style

author={Yuval (Jack) Sade and Atul Garg and Malgorzata Plaza},
booktitle={Proceedings of the 8th International Conference on Informatics in Control, Automation and Robotics - Volume 2: ICINCO,},

in EndNote Style

JO - Proceedings of the 8th International Conference on Informatics in Control, Automation and Robotics - Volume 2: ICINCO,
SN - 978-989-8425-75-1
AU - Sade Y.
AU - Garg A.
AU - Plaza M.
PY - 2011
SP - 399
EP - 406
DO - 10.5220/0003531703990406