A FRAMEWORK OF WEB ANALYTICS - Deploying the Emergent Knowledge of Customers to Leverage Competitive Advantage

Claudio Luis Cruz de Oliveira, Fernando José Barbin Laurindo

Abstract

Internet has changed competition, shifting products, supply-chains and even markets. Its democratization gives power to the consumers what could be considered a threat to corporations. Although, the emergent knowledge derived from digital media can contribute to personalized services, innovation and communication with consumers in a real-time basis. Based on multiple case studies, this paper aims to develop a comprehensive application of web analytics to achieve these business goals and thus support the competitive advantage.

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Paper Citation


in Harvard Style

Luis Cruz de Oliveira C. and José Barbin Laurindo F. (2011). A FRAMEWORK OF WEB ANALYTICS - Deploying the Emergent Knowledge of Customers to Leverage Competitive Advantage . In Proceedings of the International Conference on e-Business - Volume 1: ICE-B, (ICETE 2011) ISBN 978-989-8425-70-6, pages 125-130. DOI: 10.5220/0003526801250130


in Bibtex Style

@conference{ice-b11,
author={Claudio Luis Cruz de Oliveira and Fernando José Barbin Laurindo},
title={A FRAMEWORK OF WEB ANALYTICS - Deploying the Emergent Knowledge of Customers to Leverage Competitive Advantage},
booktitle={Proceedings of the International Conference on e-Business - Volume 1: ICE-B, (ICETE 2011)},
year={2011},
pages={125-130},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0003526801250130},
isbn={978-989-8425-70-6},
}


in EndNote Style

TY - CONF
JO - Proceedings of the International Conference on e-Business - Volume 1: ICE-B, (ICETE 2011)
TI - A FRAMEWORK OF WEB ANALYTICS - Deploying the Emergent Knowledge of Customers to Leverage Competitive Advantage
SN - 978-989-8425-70-6
AU - Luis Cruz de Oliveira C.
AU - José Barbin Laurindo F.
PY - 2011
SP - 125
EP - 130
DO - 10.5220/0003526801250130