Andreas Auinger, Dietmar Nedbal, Alexander Hochmeier, Andreas Holzinger


Enterprise 2.0 projects offer a great potential for enabling the effective identification, generation and utilization of information and knowledge within complex organizational processes; and have a deep impact on organizational changes. This paper focuses on a usability methodology, whereby the critical success factors include (i) efficient organization, (ii) guided by organizational needs, (iii) dealing with organizational complexity, and (iv) providing end user requirements. We present a complementary multi-method approach of user-centric usability evaluation methods including eye tracking, heuristic evaluation and a feedback blog. This evaluation approach in combination with continuous user training allows comprehensive enhancement of ability and motivation of the users, which leads to excellent project performance.


  1. Agarwal, R., Venkatesh, V., 2002. Assessing a Firm's Web Presence: A Heuristic Evaluation Procedure for the Measurement of Usability. Information Systems Research, 13(2), 168-186.
  2. Auinger, A., Holzinger, A., Kindermann, H., Aistleithner, A., 2011. Conformity with User Expectations on the Web. In Proceedings of HCI International (to be published). Lecture Notes in Computer Science (pp. 1-10). Orlando, USA: Springer.
  3. Chesbrough, H., 2006. Open business models: How to thrive in the new innovation landscape. Boston, Mass.: Harvard Business School Press.
  4. Chui, M., Miller, A., Roberts, R. P., 2009. Six ways to make Web 2.0 work. McKinsey Quarterly(2), 64-73.
  5. Cyr, D., Head, M., Larios, H., Bing Pan, 2009. Exploring Human Images in Website Design: A Multi-MethodApproach. MIS Quarterly, 33(3), 539-A9.
  6. Djamasbi, S., Siegel, M., Tullis, T., Dai, R., 2010. Efficiency, Trust, and Visual Appeal: Usability Testing through Eye Tracking. In Proceedings of the 43rd Hawaii International Conference on System Sciences (HICSS) (pp. 438-447). Los Alamitos.
  7. Duchowski, A., 2007. Eye Tracking Methodology: Theory and Practice. London: Springer-Verlag.
  8. Franken, A., Edwards, C., Lambert, R., 2009. Executing Strategic Change: Understanding the critical management elements that lead to success. California Management Review, 51(3), 49-73.
  9. Herendy, C., 2009. How to Research People's First Impressions of Websites? Eye-Tracking as a Usability Inspection Method and Online Focus Group Research. In C. Godart, N. Gronau, S. Sharma, & G. Canals (Eds.), Software Services for e-Business and e-Society, vol. 305. IFIP Advances in Information and Communication Technology (pp. 287-300): Springer Boston.
  10. Hollingsed, T., Novick, D. G., 2007. Usability inspection methods after 15 years of research and practice. In Proceedings of the 25th annual ACM international conference on Design of communication. SIGDOC 7807 (pp. 249-255). New York, NY, USA: ACM.
  11. Holzinger, A., 2005. Usability engineering methods for software developers. Communications of the ACM, 48, 71-74.
  12. Holzinger, A., 2011. Successful Management of Research & Development, 1st edn. Norderstedt: Books on Demand.
  13. Holzinger, A., Kickmeier-Rust, M. D., Ebner, M., 2009. Interactive technology for enhancing distributed learning: a study on weblogs. In Proceedings of the 23rd British HCI Group Annual Conference on People and Computers: Celebrating People and Technology. BCS-HCI 7809 (pp. 309-312). Swinton, UK: British Computer Society.
  14. ISO, 2006. Ergonomics of human-system interaction -- Part 110: Dialogue principles(ISO 9241-110:2006). logue_detail.htm?csnumber=38009.
  15. Jacob, R. J. K., Karn, K. S., 2003. Eye Tracking in Human-Computer Interaction and Usability Research: Ready to Deliver the Promises. In J. Hyönä, R. Radach, & H. Deubel (Eds.), The Mind's Eye (First Edition) (pp. 573-605). Amsterdam: North-Holland.
  16. Koch, M. C., & Haarland, A., 2004. Generation Blogger, 1st edn. Bonn: mitp-Verl.
  17. Koch, M., & Richter, A., 2009. Enterprise 2.0: Planung, Einführung und erfolgreicher Einsatz von Social Software in Unternehmen, 2nd edn. München: Oldenbourg.
  18. Lawler, E. E., 2003. Treat people right!: How organizations and individuals can propel each other into a virtuous spiral of success, 1st edn. San Francisco: Jossey-Bass.
  19. Li, J., 2007. Sharing Knowledge and Creating Knowledge in Organizations: the Modeling, Implementation, Discussion and Recommendations of Weblog-based Knowledge Management. International Conference on Service Systems and Service Management, 1-6.
  20. McAfee, A. P., 2006. Enterprise 2.0: The Dawn Of Emergent Collaboration. MIT Sloan Management Review, 47(3), 21-28.
  21. Mohan, K., Peng Xu, Ramesh, B., 2008. Improving the Change-Management Process. Communications of the ACM, 51(5), 59-64.
  22. Nielsen, J., Molich, R., 1990. Heuristic evaluation of user interfaces. In Proceedings of the SIGCHI conference on Human factors in computing systems: Empowering people. CHI 7890 (pp. 249-256). New York, NY, USA: ACM.
  23. Nielsen, J., & Pernice, K., 2010. Eyetracking web usability. Berkeley, Calif.: New Riders.
  24. Petrie, H., Buykx, L., 2010. Collaborative Heuristic Evaluation: Improving the effectiveness of heuristic evaluation. Proceedings of UPA 2010 Conference.
  25. Sirkin, H. L., Keenan, P., Jackson, A., 2005. The Hard Side of Change Management. Harvard Business Review, 83(10), 108-118.
  26. Stickel, C., Ebner, M., Steinbach-Nordmann, S., Searle, G., Holzinger, A., 2009. Emotion Detection: Application of the Valence Arousal Space for Rapid Biological Usability Testing to Enhance Universal Access. In Proceedings of the 5th International Conference on Universal Access in Human-Computer Interaction. Addressing Diversity. Part I: Held as Part of HCI International 2009. UAHCI 7809 (pp. 615-624). Berlin, Heidelberg: Springer-Verlag.
  27. Venkatesh, V., 2000. Determinants of Perceived Ease of Use: Integrating Control, Intrinsic Motivation, and Emotion into the Technology Acceptance Model. Information Systems Research, 11(4), 342-365.

Paper Citation

in Harvard Style

Auinger A., Nedbal D., Hochmeier A. and Holzinger A. (2011). USER-CENTRIC USABILITY EVALUATION FOR ENTERPRISE 2.0 PLATFORMS - A Complementary Multi-method Approach . In Proceedings of the International Conference on e-Business - Volume 1: ICE-B, (ICETE 2011) ISBN 978-989-8425-70-6, pages 119-124. DOI: 10.5220/0003521501190124

in Bibtex Style

author={Andreas Auinger and Dietmar Nedbal and Alexander Hochmeier and Andreas Holzinger},
booktitle={Proceedings of the International Conference on e-Business - Volume 1: ICE-B, (ICETE 2011)},

in EndNote Style

JO - Proceedings of the International Conference on e-Business - Volume 1: ICE-B, (ICETE 2011)
SN - 978-989-8425-70-6
AU - Auinger A.
AU - Nedbal D.
AU - Hochmeier A.
AU - Holzinger A.
PY - 2011
SP - 119
EP - 124
DO - 10.5220/0003521501190124