TECHNOLOGY FOR BUSINESS - Supporting Industries as a Main Driving Force for E-commerce Adoption in Saudi Arabia

Hani Brdesee, Brian Corbitt, Siddhi Pittayachawan


Using a qualitative approach, this study examines e-Commerce adoption in the Saudi tourism industry. The research concerns factors that impact of tourism firms moving their sales online. The study’s findings suggest a relationship between the competency of Saudi’s ICT supporting industry, and the level of e-Commerce integration in the tourism industry. Further, assumptions of global e-Commerce regarding the acceptance of universal payment systems and the intention of firms in pursuing a strategy of e-Commerce may not be valid for some developing countries. The conclusion from this study is that assumptions underpinning global e-Commerce are based on the practices of developed economies and are not yet sufficiently flexible to accommodate elements of difference, as described by this Saudi study.


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Paper Citation

in Harvard Style

Brdesee H., Corbitt B. and Pittayachawan S. (2011). TECHNOLOGY FOR BUSINESS - Supporting Industries as a Main Driving Force for E-commerce Adoption in Saudi Arabia . In Proceedings of the International Conference on e-Business - Volume 1: ICE-B, (ICETE 2011) ISBN 978-989-8425-70-6, pages 175-180. DOI: 10.5220/0003448401750180

in Bibtex Style

author={Hani Brdesee and Brian Corbitt and Siddhi Pittayachawan},
title={TECHNOLOGY FOR BUSINESS - Supporting Industries as a Main Driving Force for E-commerce Adoption in Saudi Arabia},
booktitle={Proceedings of the International Conference on e-Business - Volume 1: ICE-B, (ICETE 2011)},

in EndNote Style

JO - Proceedings of the International Conference on e-Business - Volume 1: ICE-B, (ICETE 2011)
TI - TECHNOLOGY FOR BUSINESS - Supporting Industries as a Main Driving Force for E-commerce Adoption in Saudi Arabia
SN - 978-989-8425-70-6
AU - Brdesee H.
AU - Corbitt B.
AU - Pittayachawan S.
PY - 2011
SP - 175
EP - 180
DO - 10.5220/0003448401750180