TECHNOLOGY FOR BUSINESS - Supporting Industries as a Main Driving Force for E-commerce Adoption in Saudi Arabia

Hani Brdesee, Brian Corbitt, Siddhi Pittayachawan

Abstract

Using a qualitative approach, this study examines e-Commerce adoption in the Saudi tourism industry. The research concerns factors that impact of tourism firms moving their sales online. The study’s findings suggest a relationship between the competency of Saudi’s ICT supporting industry, and the level of e-Commerce integration in the tourism industry. Further, assumptions of global e-Commerce regarding the acceptance of universal payment systems and the intention of firms in pursuing a strategy of e-Commerce may not be valid for some developing countries. The conclusion from this study is that assumptions underpinning global e-Commerce are based on the practices of developed economies and are not yet sufficiently flexible to accommodate elements of difference, as described by this Saudi study.

References

  1. Ahmed, A., Zairi, M., Alwabel, S. 2006. Global benchmarking for internet and e-commerce applications. Benchmarking: An International Journal. Vol.13, No.1, pp.68-80.
  2. Ajzen, I., Fishbein, M. 1980. Understanding attitudes and predicting social behaviour, Prentice-Hall, Englewood Cliffs, NJ.
  3. Ajzen, I. 1991. The theory of planned behavior. Organizational Behavior and Human Decision Processes. vol.50, no.2, pp.179-211.
  4. Almoteri, H. 2009. Ministers of Justice and Commerce set E-commerce Acts, Okaz News Paper. no. 2813, Retrieved 3 November 2010 at http://www.okaz.com. sa/okaz/osf/20090228
  5. Alriyadh 2007. NCB Bank Offers Security Tools for Commerce Transaction, Alriyadh News No.14114. Retrieved 10 November 2010 at http://www.alriyadh. com/2007/02/14/article224762.html
  6. BMI (Business Monitor International), 2009. Saudi Arabia Information Technology Report Q4 2009. Business Monitor International. London. England
  7. Bryman, A., Bell, E. 2007. Business research methods. Oxford University Press. Oxford, England. 2nd edition.
  8. Chau, P. Y. K., Hu, P. J. 2002. Examining a model of information technology acceptance by individual professionals: an exploratory study. Journal of Management Information Systems. vol. 18, no. 4, pp. 191- 229.
  9. Creswell, J. 2007. Designing and conducting mixed methods research. Sage, Thousand Oaks. CA
  10. Davis, F. D. 1989. Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS Quarterly. vol.13, no.3, pp.319-340.
  11. EIU (Economist Intelligence Unit), 2009. E-readiness rankings 2008: Maintaining momentum. Economist Intelligence Unit and IBM. Retrieved 28 April, 2010 at http://a330.g.akamai.net
  12. Hu, P. J., Chau, P. Y. K., Liu Sheng, O. R., Yan Tam, K., 1999. Examining the technology acceptance model using physician acceptance of telemedicine technology. Journal of Management Information Systems. vol.16, no.2, pp.91-112.
  13. Laube, D. Zammuto, R. 2003. Business-driven information technology. Stanford, Palo Alto, CA.
  14. Laudon, K., Traver, C. 2009. E-commerce: business. technology and society. Prentice Hall. Upper Saddle River. NJ. 5th edition.
  15. Legris, P., Ingham, J., Collerette, P. 2003. Why do people use information technology? A critical review of the technology acceptance model. Information and Management. vol. 40, no. 3, pp. 191-204.
  16. Liao, C., Chiang, J., Shih, M., Chang, C. Y. 2008. An empirical investigation of the factors affecting the adoption of Instant Messaging in organisations. Computer Standards and Interfaces. vol.30, no.3, pp.148-156.
  17. Malhotra, R., Malhotra, D. 2006. The impact of internet and e-commerce on the evolving business models in the financial services industry. International Journal of Electronic Business. vol.4, no.1, pp.56-82.
  18. Marez, M., Verleye, G. 2004. The need for more accurate consumer insight: illustration of the PSAP scale as a segmentation instrument. Journal of Targeting. Measurement and Analysis for Marketing. vol.13, no.1; pp.32-49.
  19. Middle East Business Intelligence (MEBI) 2001. Saudi Arabia is stepping up its focus on tourism. Middle East Business Intelligence. Vol.20, No.12, p.3.
  20. Ministry of Higher Education (MOHE) 2009. King Abdullah Foreign Scholarship Program. Ministry of Higher Education. Retrieved 3 November 2010 at http://www. mohe.gov.sa/en/studyaboard/King-Abdulla-hstages/Pa ges/default.aspx
  21. Molla, A. Licker, P. S. 2005. E-commerce adoption in developing countries: a model and instrument. Information and Management. vol.42, no.6, pp.877- 899.
  22. Neuman, W. L. 2003. Social research methods: qualitative and quantitative approaches. Pearson Education. New York. NY. 5th edition
  23. NICIT (Ministry of Communications and Information Technology), 2009. MCIT Mandate. Retrieved 7 March, 2010 at http://www.mcit.gov.sa
  24. Piris, L., Fitzgerald, G., Serrano, A. 2004. Strategic motivators and expected benefits from, e-commerce in traditional organisations. International Journal of Information Management. vol.24, no.6, pp. 489-506.
  25. Rogers, E. M. 2003. Diffusion of innovation. The Free Press. New York. NY. 5th edition.
  26. Saudi Commission for Tourism and Antiques (SCTA) 2009. Vision and mission, Retrieved 29 April, 2010 at http://www.scta.gov.sa
  27. Seddon, P. J. Khoja, A-R. 2003. Saudi Arabian Tourism Patterns and Attitudes. Annals of Tourism Research. Vol.30, No.4, pp.957-959.
  28. Selim, H. 2008 (18-20 May). E-commerce adoption and acceptance by firms: exploratory study. Paper presented to International Conference on Information Resources Management. Niagara Falls. Ont.
  29. Shaobo, J., Gang, Q. 2008. Mobile commerce user acceptance study in China: a revised UTAUT model. Tsinghua Science and Technology. vol.13, no.3, pp.257-264.
  30. Shareef, M., Dwivedi, Y., Williams, M., and Singh, N. 2009. Proliferation of the internet economy: ecommerce for global adoption. Resistance. and Cultural Evolution. IGI Global. Hershey. PA. 1st edition
  31. Suebsin, C., Gerdsri, N. 2009 (2-6 August). Key factors driving the success of technology adoption: case examples of ERP adoption. Paper presented at the International Conference on Management of Engineering and Technology. Portland. OR.
  32. Turban, E., Lee, J. K., King, D., Mckay, J., Marshall, P., 2008. Electronic commerce: a managerial perspective. Pearson. Harlow. UK. 5th edition
  33. Venkatesh, V., Morris, M. G., Davis, G. B., Davis, F. D. 2003. User acceptance of information technology: toward a unified view. MIS Quarterly. vol.27, no.3, pp.425-478.
  34. Wills, M., El-Gayar, O., Bennett, D. 2008. Examining healthcare professionals' acceptance of electronic medical records using UTAUT, Issues in Information Systems. vol.9, no.2, pp.369-401.
Download


Paper Citation


in Harvard Style

Brdesee H., Corbitt B. and Pittayachawan S. (2011). TECHNOLOGY FOR BUSINESS - Supporting Industries as a Main Driving Force for E-commerce Adoption in Saudi Arabia . In Proceedings of the International Conference on e-Business - Volume 1: ICE-B, (ICETE 2011) ISBN 978-989-8425-70-6, pages 175-180. DOI: 10.5220/0003448401750180


in Bibtex Style

@conference{ice-b11,
author={Hani Brdesee and Brian Corbitt and Siddhi Pittayachawan},
title={TECHNOLOGY FOR BUSINESS - Supporting Industries as a Main Driving Force for E-commerce Adoption in Saudi Arabia},
booktitle={Proceedings of the International Conference on e-Business - Volume 1: ICE-B, (ICETE 2011)},
year={2011},
pages={175-180},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0003448401750180},
isbn={978-989-8425-70-6},
}


in EndNote Style

TY - CONF
JO - Proceedings of the International Conference on e-Business - Volume 1: ICE-B, (ICETE 2011)
TI - TECHNOLOGY FOR BUSINESS - Supporting Industries as a Main Driving Force for E-commerce Adoption in Saudi Arabia
SN - 978-989-8425-70-6
AU - Brdesee H.
AU - Corbitt B.
AU - Pittayachawan S.
PY - 2011
SP - 175
EP - 180
DO - 10.5220/0003448401750180