Jia Shen, Lauren Eder


This paper describes a study on user acceptance of an emerging e-commerce technology: social shopping websites. Leveraging the power of social networking technologies with online shopping, social shopping sites have emerged in recent years to address the fundamental nature of shopping as a social experience. Despite tremendous business interest and anticipated potential benefits, some central issues remain such as whether users will adopt such websites and the factors that affect the adoption. Incorporating social science theories, this study extends the Technology Acceptance Model (TAM) with social factors such as an online shopper’s tendency to social comparison, and trust in information privacy and data security. Results provide significant support of the extended model. Directions for future research are discussed.


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Paper Citation

in Harvard Style

Shen J. and Eder L. (2011). USER ACCEPTANCE OF SOCIAL SHOPPING SITES - Social Comparison and Trust . In Proceedings of the 13th International Conference on Enterprise Information Systems - Volume 4: ICEIS, ISBN 978-989-8425-56-0, pages 219-224. DOI: 10.5220/0003416802190224

in Bibtex Style

author={Jia Shen and Lauren Eder},
title={USER ACCEPTANCE OF SOCIAL SHOPPING SITES - Social Comparison and Trust},
booktitle={Proceedings of the 13th International Conference on Enterprise Information Systems - Volume 4: ICEIS,},

in EndNote Style

JO - Proceedings of the 13th International Conference on Enterprise Information Systems - Volume 4: ICEIS,
SN - 978-989-8425-56-0
AU - Shen J.
AU - Eder L.
PY - 2011
SP - 219
EP - 224
DO - 10.5220/0003416802190224