SEARCH ENGINE RESULT PAGE WITH VISUAL CONTEXT AND ALREADY RENDERED SNIPPETS

Kazutaka Maruyama, Masato Igeta

Abstract

Search engine result pages, aka SERP, provide page titles, URLs, and text based snippets of the searched pages. These help users to decide to click or not each searched page. Text based snippets, however, are different from the real page rendered by web browsers, after a user clicks one of the searched pages, the user may see an unexpected one. Even if the page is the expected one, the user cannot find immediately where the information they want to know is described in the page. In this paper, we propose visual patch, which is provided as a graphical snippet in SERP and is rendered by web browsers already. Visual patch is a visual context based snippet, not a thumbnail of the whole web page in a smaller size, and is trimmed around the occurrence of the query keyword in the same size as the original page rendered by web browsers. Users can see the layouts around the keyword and read the concrete text just before clicking the searched pages. Thus visual patch in SERP shows not web pages which may include the information users want to know, but the information they want to know or not.

References

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Paper Citation


in Harvard Style

Maruyama K. and Igeta M. (2011). SEARCH ENGINE RESULT PAGE WITH VISUAL CONTEXT AND ALREADY RENDERED SNIPPETS . In Proceedings of the 7th International Conference on Web Information Systems and Technologies - Volume 1: WEBIST, ISBN 978-989-8425-51-5, pages 340-345. DOI: 10.5220/0003348203400345


in Bibtex Style

@conference{webist11,
author={Kazutaka Maruyama and Masato Igeta},
title={SEARCH ENGINE RESULT PAGE WITH VISUAL CONTEXT AND ALREADY RENDERED SNIPPETS},
booktitle={Proceedings of the 7th International Conference on Web Information Systems and Technologies - Volume 1: WEBIST,},
year={2011},
pages={340-345},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0003348203400345},
isbn={978-989-8425-51-5},
}


in EndNote Style

TY - CONF
JO - Proceedings of the 7th International Conference on Web Information Systems and Technologies - Volume 1: WEBIST,
TI - SEARCH ENGINE RESULT PAGE WITH VISUAL CONTEXT AND ALREADY RENDERED SNIPPETS
SN - 978-989-8425-51-5
AU - Maruyama K.
AU - Igeta M.
PY - 2011
SP - 340
EP - 345
DO - 10.5220/0003348203400345