CHARACTERISTICS OF TRUST IN ONLINE SOCIAL NETWORKS AND COMMUNITY OF TRUST AS A SPECIAL CASE OF ONLINE COMMUNITY

David Zejda

Abstract

With boost of interest in Web 2.0 technologies, appropriate trust models are increasingly more important. First section the paper contains state of the art about trust characteristics, in particular multidimensionality, contextuality, scope of relevance, transitivity and asymmetry. Transitivity as a key aspect utilized in most models is described in a slightly greater detail. Discussion on scope of relevance allowed us to introduce taxonomy of trust from the scope point of view. Based on the general foundation, in the second section we introduce community of trust as a niche type of online community where users trust each other as default and where the trust loses most of its subjective flavour.

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Paper Citation


in Harvard Style

Zejda D. (2011). CHARACTERISTICS OF TRUST IN ONLINE SOCIAL NETWORKS AND COMMUNITY OF TRUST AS A SPECIAL CASE OF ONLINE COMMUNITY . In Proceedings of the 7th International Conference on Web Information Systems and Technologies - Volume 1: WEBIST, ISBN 978-989-8425-51-5, pages 531-534. DOI: 10.5220/0003332905310534


in Bibtex Style

@conference{webist11,
author={David Zejda},
title={CHARACTERISTICS OF TRUST IN ONLINE SOCIAL NETWORKS AND COMMUNITY OF TRUST AS A SPECIAL CASE OF ONLINE COMMUNITY},
booktitle={Proceedings of the 7th International Conference on Web Information Systems and Technologies - Volume 1: WEBIST,},
year={2011},
pages={531-534},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0003332905310534},
isbn={978-989-8425-51-5},
}


in EndNote Style

TY - CONF
JO - Proceedings of the 7th International Conference on Web Information Systems and Technologies - Volume 1: WEBIST,
TI - CHARACTERISTICS OF TRUST IN ONLINE SOCIAL NETWORKS AND COMMUNITY OF TRUST AS A SPECIAL CASE OF ONLINE COMMUNITY
SN - 978-989-8425-51-5
AU - Zejda D.
PY - 2011
SP - 531
EP - 534
DO - 10.5220/0003332905310534