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Affiliation

Department of Computer Science, Mehmet Akif Ersoy University, Antalya Burdur Yolu, 15030 Yakaköy/Burdu, Turkey

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1 Papers

Towards Evaluating e-Commerce Sites Purchase Intention using Affective Computing, a Preliminary Study

Topics: Usability; Affective Computing; User Experience Evaluation

Authors: Hayri Yigit ¹ , Javier De Andrés ² , Martin González-Rodríguez ³ , Daniel Fernández-Lanvin ³ , Kathia Marçal de Oliveira ⁴ and Emmanuelle Grislin-Le Strugeon ^{4

;

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Affiliations: ¹ Department of Computer Science, Mehmet Akif Ersoy University, Antalya Burdur Yolu, 15030 Yakaköy/Burdu, Turkey , ² Depatment of Accounting, University of Oviedo, c/San Francisco 3, 33001, Oviedo, Spain , ³ Depatment of Computer Science, University of Oviedo, c/San Francisco 3, 33001, Oviedo, Spain , ⁴ Univ. Polytechnique Hauts-de-France, LAMIH, CNRS, UMR 8201, F-59313 Valenciennes, France , ⁵ INSA Hauts-de-France, F-59313 Valenciennes, France

Digital Object Identifier: 10.5220/0011537200003323

Proceedings of CHIRA 2022, ISBN: 978-989-758-609-5

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The evaluation of an e-commerce website usability and effectiveness is traditionally measured through surveys. These tools provide subjective information about the user perception of the website, and their use is expensive and involve some drawbacks, since it requires the user to collaborate in the study and to control the sample. In this work, we explore the relation between what the users perceives and shares when they are asked about their experience, and the emotion they show while using the system under study. We use Affective Computing algorithms to analyse user expressions, and we compare the results with the information provided by means of a TAM based survey.