Visitor’s Preference towards Panatapan as a Touristic Space of Lake
Toba: A Preliminary Study in Nagori Sibaganding,
Simalungun District
M. Ade Kurnia Harahap
1
, Sirojuzilam
2
, R. Hamdani Harahap
2
and Beni. O. Y. Manurung
2
1
Doctoral Student at Regional Planning on Postgraduate School, Universitas Sumatera Utara, Medan 20155, North
Sumatra, Indonesia
2
Lecturers, Universitas Sumatera Utara, Medan 20155, North Sumatra, Indonesia
Keywords: Panatapan, Scenery, Visitor Satisfaction, Visitor Interest and Loyalty, Regional Development.
Abstract: Tourism is one of the factors that support the development of a region. In Lake Toba area there are tourist
destinations that take advantage of the open space tourist sites known by local people with Panatapan. This
study aims to find out the characteristics of visitors who come as well as tourist services that they need in
panatapan area. This research was conducted in several spot panatapan as scenic tourist room in Simalungun
Regency, North Sumatra with the number of respondents that have been determined. Sources of data used
are primary and secondary data obtained through questionnaires and documentation. While the data analysis
used is survey and comparation, and data analysis. The results are expected to show the characteristics of
visitors who come to panatapan Lake Toba. In addition, the research results are also expected to provide an
overview for panatapan managers and Lake Toba to develop a favorite tour by most visitors so that the
results of this study can contribute to the progress and development panatapan as tourist space in Lake
Toba.
1 PRELIMINARY
Indonesia is known as one of the countries that have
a lot of tourism potential from Sabang to Merauke.
From several tourist destinations in Indonesia, Lake
Toba became one of the most highlighted attraction
tourism of the world. This happens because, of the
entire lake in Indonesia, Lake Toba is the largest
lake. Based on data from R & D SDA in 2008, Lake
Toba is at 905 meters above sea level with a length
of 275 km, width of 150 km and an area of 1130
km². The depth in the northern part of the lake is 529
m, while in the south is 429 m. Lake Toba is the
ninth deepest lake in the world and is the largest
volcanic caldera lake in the world (R & D SDA,
2008).
Now, the ancient volcano's caldera is filled with
millions of cubic feet of water and becomes a very
beautiful giant lake. This makes Lake Toba a tourist
attraction as well as research volcano objects that are
in great demand both by local tourists and foreign
tourists, thus increasingly provide added value to
become a favorite tourist area. The beauty of Lake
Toba becomes a blessing for the surrounding area.
The blessing is one of the contours of the lake edge
of the majority of steep so it becomes a potential
place to enjoy the natural scenery in the area of Lake
Toba. One area where the steep cliff edge of Lake
Toba used as a spot to enjoy the beauty of Lake
Toba is Nagori Sibaganding area, Simalungun
regency which is also the location of this
preliminary research. Nagori Sibaganding is one of
the areas that utilize the beauty of Lake Toba to
develop scenery-based tourist destinations by local
people known as Panatapan. Panatapan is a place
that is in open space around Lake Toba which aims
to enjoy the beauty of Lake Toba.
Initially panatapan only as a place to look at the
beauty of Lake Toba. However, as the development
of the times and the attractiveness of high visitor,
panatapan used not only as a place to look, but also a
place to rest and eat food for visitors who want to
Lake Toba. Currently panatapan buildings are found
along the road to Lake Toba.
Based on observations at the study sites, the
large number of panatapan in Sibaganding gave rise
to a positive competition among the owners of the
252
Harahap, M., Sirodjuzilam, ., Hamdani Harahap, R. and O. Y. Manurung, B.
Visitor’s Preference towards Panatapan as a Touristic Space of Lake Toba: A Preliminar y Study in Nagori Sibaganding, Simalungun District.
DOI: 10.5220/0009901000002480
In Proceedings of the International Conference on Natural Resources and Sustainable Development (ICNRSD 2018), pages 252-260
ISBN: 978-989-758-543-2
Copyright
c
 2022 by SCITEPRESS – Science and Technology Publications, Lda. All rights reserved

panatapan. The owner of the panatapan improves
various important aspects that can attract visitors,
among them is improving the quality of service in
the panatapan. Panatapan that provide good and best
service is more visited by visitors than the panatapan
that do not provide maximum service. This proves
that good service affects the high number of visitors
who come.
The owner of the panatapan must know the
characteristics of the panatapan visitor in order to
provide the things that the visitor likes. Moreover,
the managers of the panatapan also need to fix their
service and product of the panatapan for the
development of the panatapan they have. Giving
satisfaction to the visitor is one of the things that
must be taken by the managers of the panatapan. To
know these two things, the panatapan manager must
classify the character of the panatapan visitors,
identify the wishes and their need to be clean as
needed.
Host and Guest (1989) in Fan deli (1995) have
conducted research on visitor satisfaction on the
tourism garden strawberry (eco tourism) that
classifies the type of tourism. Several factors of the
problems that are described affect the level of
satisfaction of the visitors / customers according to
Kotler (in Setiyawati, 2009) factors such as quality
of service and quality of the product.
Indirectly the qualities of service that exist in a
panatapan affect the development of scenery-based
tourism in the Lake Area Toba District of
Simalungun. If pulled further, the quality of service
in panatapan in Simalungun also affect the
development of Lake Toba tourism as a whole.
Therefore the quality of service in panatapan need to
be considered and addressed in order to realize the
development of scenery-based tourism in
Sibaganding in particular, and tourism development
Lake Toba in general. The following is based on
field research conducted on two main issues to be
answered: (1) What are the common characteristics
of visitors who come nowadays to look panatapan
in Sibaganding? and (2) What is the most needed
and most favored by the panatapan visitors in
Sibaganding?
2 PURPOSE AND RESEARCH
BENEFITTS
Based on the formulation of the above problem, the
purpose of this study is also divided into two major
groups, namely: (1) Identify the visitor character in
the panatapan Sibaganding and (2) Identify what is
most needed and most favored by visitors in the
Sibaganding panatapan.
Meanwhile, the objectives of this research are:
Firstly, this research is expected to contribute
thoughts to the owner of the panatapan in
Sibaganding and other stakeholders in the
development and management of the landscape-
based attractions. So panatapan become one of the
lead tourism in Sibaganding. Secondly, this research
is expected to contribute to the development of
science, especially knowledge of tourism
development for readers.
3 REVIEW OF LITERATURE
3.1 Visitor Satisfaction
A tourist destination always sells services to attract
visitors and give them satisfaction. The tourism
industry produces products and services aimed
specifically to fill the needs of tourists (Zaenuri,
2012). Tourism products and services are not only
tourism potential, but there are other elements that
also become one in the tourism product that is
accessibility, amanitas, and hospitality (Damanik,
2006).
The satisfaction of tourists is an indicator of the
recognition of the success capacity and management
of the tours place. The satisfaction of tourists is a
statement of loyalty in the trip and a positive
meaning. Understanding of the satisfaction of
tourists becomes something important in positioning
strategies for tourist attractions. Travel satisfaction
will make the tourists to come back to tour
(Petrosillo et al., 2007).
Octavia (2015) says that tourism products
consisting of various elements of the service cause
the difficulty of setting clear standards of quality.
Payangan (2014) states that efforts in making the
standard quality of a product or service tailored to
the standards expected of tourists in order to create
tourist satisfaction. From this statement came the
theory that the standard of a tourist destination is
measured by visitor satisfaction. If visitors to a
tourist destination feel quite satisfied and
comfortable, then the tourist destinations are good
and meet the standards of visitor satisfaction.
Conversely, if visitors are not satisfied and do not
enjoy it, then the tourist destination is not yet meet
the standards must be addressed.
Visitor satisfaction is also a reason for them to
return to the tourist destination. This is exactly what
Visitor’s Preference towards Panatapan as a Touristic Space of Lake Toba: A Preliminary Study in Nagori Sibaganding, Simalungun District
253

Huh (2002) thinks, that tourist satisfaction
influences travelers in choosing destinations,
consuming products and services, and returning
decisions. Payangan (2014) states, based on the
theory of The Expectancy Disconfirmation, satisfied
or dissatisfied tourists to products and services
determined by the evaluation process of tourists by
comparing the perception of a product with the
expected standard of tourists. According to Naidoo
(2010) that the perceptions of tourists in consumes
products and services during the tourists visiting
several destinations will be influenced by different
facilities, tourist attraction, and service in each
destination.
It is also supported by Damanik and Weber's
(2006) opinion that in offering a tourism products
there are three components to note that attraction,
accessibility, and amanitas. The three components of
the tourism product are available in a destination to
satisfy the needs and desires of tourists (Yoeti,
2008). As a tourism product in Indonesia, tourist
destinations of caliber of Lake Toba should be one
of the tourism destinations that can provide
satisfaction to visitors of the tour. This is not only
for the sake of the progress of Lake Toba itself, but
also for the growth and development of the area
around the Lake Toba.
3.2 Understanding Tourism
Development
According Purwadarminta in Dictionary of
Indonesian Language (KBBI, 2002) development is
a process or how to make something become
forward and developed. While Moeliono (1990)
reveals, that, by means of development is the
process, how to manufacture develop.
I Made (2011) mentions, tourism development
has the character of activities that are multi sector, in
the implementation of tourism development must be
planned in an integrated manner with considerations
to aspects of economic, social, cultural, physical and
political environment. At every stage of tourism
development planning can minimize as much as
possible negative impacts arising as well as closely
related to the economic development of a region. I
Made (2011) continued, the development can be
interpreted as the act of making something good
existing or non-existent to be better than before.
In this research the development is defined as an
activity to make the scenery-based tourism in
Sibaganding more advanced and developed by
improving the pattern of panatapan building design
that becomes a place to look at the beauty of Lake
Toba.
3.3 Tour Based Landscape
Scenery-based tourism is a tourist attraction that
sells scenery as a superior product. As mentioned by
Yoety (1996), a tourist destination should have three
interrelated elements and can attracts visitors,
namely:
 Something to see, meaning three must be a
tourist attraction and attractions that are different
from what is owned by other area;
 Something to do, meaning in that place every lot
that can be seen and witnessed, must also be
provided recreation facilities that can make the
tourist feel at home stay longer in that place;
 Something to buy, meaning that in that place
must be available facilities for shopping
especially souvenirs and crafts people as
souvenirs to take home to the place of tourist.
One of the most prominent factor and most
selling in Panatapan Sibaganding is the scenery
(something to see). Visitors who come there tend to
want to enjoy the beauty of Lake Toba, in addition
to rest and eat some culinary there. However, based
on direct research at tourist sites, it is found a fact
that the unattractive panatapan building design and
covering the beauty of Lake Toba for road users is
also very influential on the development of
panatapan as a scenery-based tourism in the area.
Panatapan which has a nice building design, neat
and do not cover the beauty of Lake Toba tend to be
more visited by visitors than the panatapan that the
building design is not interesting and close the
beauty of Lake Toba. Therefore, panatapan building
design also needs to be considered for panatapan
existing in Sibaganding remain crowded without
visiting the beauty of Lake Toba.
4 RESEARCH METHOD
This research was conducted in Nagori Sibaganding,
Simalungun District, North Sumatra. Nagori
Sibaganding is the gateway to Lake Toba from
Medan route. Because of its location is very close to
Lake Toba, Nagori Sibaganding has a huge tourism
potential, especially tourism-based scenery. This is
what is used by the local community to build a place
to look at the so-called panatapan. Panatapan in
Sibaganding used for a place to look at the beauty of
Lake Toba, and also used as a place to rest while
eating food provided there.
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254

Sibaganding is located on the edge of the edge of
the edge of Lake Toba area so it has great potential
to be developed as a tourist based landscape.
Sibaganding's natural beauty is a blessing for its
people. Dense forest and located on the edge of Lake
Toba has met the qualification to call Sibaganding as
one of the tourist nagori in Simalungun.
Meanwhile, referring to the underlying problems
and disciplines, this study uses methods or
approaches that in the social sciences are generally
called case studies. Case study is a fickle approach
who maintains the wholeness of an object. On that
basis, then the necessary data will be extracted from
all aspects related to the object under study which
will then be attempted to be able to describe the
object widely and in detail through various relevant
data sources. Judging from the nature of the research
used, this study used a qualitative descriptive
approach. The main data sought in this qualitative
descriptive model research is information about
words and actions (Moloeng, 1991) from parties
involved both community and development planner
in relation to the effort to narrate the condition of the
object and research subject.
The data in this study obtained through
observation techniques and interviews with
questionnaires (surveys). Observation is done at the
location by observing all the conditions, activities,
and factual things found on the object of study that
is panatapan area. This technique uses a pocket
camera tool. While interviews with questionnaires
conducted to the visitors to obtain information
directly used to build the characteristics of visitors
panatapan and what things are important in the
panatapan according to them. Number of
questionnaires distributed as many as 100 copies.
This means there are 100 respondents who became
the source of data in this study. Sampling method in
this research is using Purposive Sampling method. Is
a sampling technique that is based on the
characteristics or characteristics (goals).
Determination of the number of samples determined
by Roscoe (1982) in Sugiyono (2013) namely: a
decent sample size in research between 30-500
respondents.
In the questionnaire research there are 5
variables that are known condition; panatapan as a
place to enjoy the scenery, panatapan as a place of
extreme edge of the ravine, panatapan as a place to
take pictures of self portrait, panatapan as a place to
rest and relax and panatapan as a place to enjoy the
culinary.
After the data collected, then the next data is
analyzed descriptively qualitative by considering the
source and theme. Data from questionnaires
processed by statistical analysis method using
software SPSS version 22.0. Processing with
software is purely descriptive to find a picture of
tendencies. Meanwhile, the data obtained from the
observations were analyzed thematically by focusing
on helping to explain the problem under study.
5 RESULT AND DISCUSSION
5.1 Overview Panatapan Tour in
Sibaganding
The panatapan tour in Sibaganding is one of the
attractions that take advantage of open space on the
edge of Lake Toba into a tourist room scenic beauty
of Lake Toba. Sibaganding is one of the places
located in Simalungun Regency, North Sumatra.
Geographically Sibaganding is located on the edge
of the cliffs around Lake Toba, so here it is suitable
as a spot to enjoy the scenic beauty of Lake Toba. In
general, the pattern of panatapan tends to be found
in the research location is as follows:
Figure 1: Scales of General Management Panatapan Area
Currently.
Firstly, Panatapan only serves as a place to relax
while unwilling for visitors who pass from Medan to
Lake Toba and surrounding areas. However,
gradually local people see there are business
opportunities that can be run if the panatapan is
managed properly. Finally the panatapan works with
the maximum. In addition to a place to rest,
panatapan existing in Sibaganding now also serves
as a place to enjoy the scenery, extreme riverside
Lake Toba, take self portrait, rest and relax as well
as a place to enjoy the culinary.
Visitor’s Preference towards Panatapan as a Touristic Space of Lake Toba: A Preliminary Study in Nagori Sibaganding, Simalungun District
255

Figure 2: General Condition of Panatapan Area in Nagori
Sibaganding, Simalungun District.
5.2 General Characteristic of Visitor to
Panatapan
The data about general characteristics of visitors to
Panatapan existing in Sibaganding can be seen in
each table below:
Table 1: Sex of Respondents Who Come to Panatapan.
No Gender Total Frequency (%)
1 Male 59 59,0
2 Female 41 41,0
Total 100 100,0
Source: Primary data that have been processed, 2018.
Based on table 1 above, it can be concluded, that
the visit of panatapan in Sibaganding dominated by
men. Meanwhile, viewed from the religion of
visitors is known that the majority of visits in the
area of panatan is Islam. In this study it was found
that out of 100 people, there were 61 people (61%),
Christian (Catholic / Protestant), 27 (27%) and 7
Hindus (7%) and 5 (5%) %) is Buddhist. While the
characteristics of respondents by age can be seen in
the following table:
Table 2: Ages of Respondents Who Come to Panatapan.
No
Age of
Respondents
Total
Frequency
(%)
1 < 20 years 21 21,0
2 20 - 30 years 42 42,0
3 30 - 40 years 16 16,0
4 40 – 50 years 13 13,0
5 > 50 years 8 8,0
Total 100 100,0
Source: Primary data that have been processed, 2018
Based on table 2 above, it can be concluded that
visitors in Panatapan Lake Toba are those who are
young and the majority enter in range of age group
20 - 40 Years. The number of visitors who are the
least visited there are those aged > 50 years, that is
as many as 8 people or 8.0%.
Table 3: Education of Respondents Who Come to
Panatapan.
No Education Total
Frequency
(
%
)
1 Elementary school - -
2 Junior high school 3 3,0
3 Senior high school 27 27,0
4 Undergraduate degree 69 69,0
5 Post graduate degree 1 1,0
Total 100 100,0
Source: Primary data that have been processed, 2018
Based on table 3 above, it can be concluded that,
the highest number of visitors who come to
Panatapan Lake Toba by education are those with
diploma / S1 as many as 69 people or 69.0%. The
lowest number of visitors is S2 / S3 as much as 1
person or 1.0%
Table 4: Job Type of Respondents Who Come to
Panatapan.
No Job Type Total
Frequency
(
%
)
1 Civil Servant 3 3,0
2 Employees 40 40,0
3Entre
p
reneurs 14 14,0
4 Students 38 38,0
5Others 5 5,0
Total 100 100,0
Source: Primary data that have been processed, 2018
Based on table 4 above, it can be concluded that,
the largest number of visitors who come to
Panatapan Lake Toba based on work is those who
work as employees are as many as 40 people or
40.0%. The smallest number of visitors are those
who work as civil servants as many as 3 people or
3.0%. Meanwhile, tabulation data shows that most
respondents have repeatedly made visits to
panatapan region. More details on this can be seen in
the following table:
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Table 5: Frequency of Visits to Panatapan.
No
Number of Visits to
Panorama Area
Total
Frequencies
(%)
1 1 times 52 52,0
2 2 - 3 times 23 23,0
3 4 - 5 times 17 17,0
4 6 - 7 times 3 3,0
5 > 7 times 5 5,0
Total 100 100,0
Source: Primary data that have been processed, 2018
Compared with the visit to the panatapan,
respondents' answers also indicate that the majority
of respondents who visit the panatapan are those
who also aim to visit the lake of Toba with the
majority of holidays for vacation. Judging from the
duration of the visit to the dominant Lake Toba is
only one day, After that those who visit often do not
stay in the area of Lake Toba but come home later in
the day. The cross between the time spent in the
panatapan and the duration of visit in Lake Toba can
be seen in the following table:
Table 6: Comparation of Visits Time in Toba Lake with
Time Spent in Panatapan Area.
No
Days
in
Toba
Hours in Panatapan
Total
1 2 3 4 > 4
1
1 2 39 26 0 1 68
2,0% 39,0% 26,0% 0,0% 1,0% 68,0%
2
2 1 8 12 1 1 23
1,0% 8,0% 12,0% 1,0% 1,0% 23,0%
3
3 0 1 4 0 1 6
0,0% 1,0% 4,0% 0,0% 1,0% 6,0%
4
4 0 1 0 0 0 1
0,0% 1,0% 0,0% 0,0% 0,0% 1,0%
5
> 4 0 0 0 0 2 2
0,0% 0,0% 0,0% 0,0% 2,0% 2,0%
Total 3 49 42 1 5 100
% 3,0% 49,0% 42,0% 1,0% 5,0%
100,0
%
Source: Primary data that have been processed, 2018
5.3 Respondent’s Preference on
General Condition of Panatapan
The data on visitor preferences on Panorama of Lake
Toba can be seen each table below:
Table 7: Preferred respondent's thing to do in panatapan.
No
Likes Activity in
Panata
p
an
Total
Frequencies
(
%
)
1En
j
o
y
in
g
the Scener
y
51 51,0
2
Enjoying The Edge of
Cliff
3 3,0
3 Self-Ima
g
e 15 15,0
4 Rest / Relax 36 26,0
5 Culinary Activities 5 5,0
Total 100 100,0
Source: Primary data that have been processed, 2018
Based on table 7 above , it can be deduced that
the most favored thing or activity by visitors in
Panatapan Lake Toba is enjoying the scenery of 51
people or 51,0%. Then rest and relax activities as
many as 36 people or 36.0%. After that followed by
self-image, as many as 15 people or 15.0%, 5
culinary activities or 5.0% and the last activity to
enjoy extreme tourism on the edge of the cliff of 3
people or 3.0%.
Table 8: Impressive things by respondents when in
Panatapan.
No
Impressive things by
respondents when in
Panata
p
an
Total
Frequencies
(%)
1 Enjoying the Scener
y
42 42,0
2
Enjoying The Edge of
Cliff
2 2,0
3 Self-Ima
g
e 23 23,0
4 Rest / Relax 33 33,0
5 Enjoying Culinary - -
Total 100 100,0
Source: Primary data that have been processed, 2018
Based on table 8 above, it can be concluded that
the most memorable things or activities perceived by
visitors in Panatapan Lake Toba is enjoying the view
of 42 people or 42, 0%. Then rest and relax activities
as many as 33 people or 33.0%. After that followed
by self-taking pictures as many as 23 people or
23.0%, followed by activities to enjoy extreme
tourism on the edge of the cliff as much as 2 people
or 2.0%. No visitors are memorable with the
culinary tour that is on Panatapan Lake Toba.
Visitor’s Preference towards Panatapan as a Touristic Space of Lake Toba: A Preliminary Study in Nagori Sibaganding, Simalungun District
257

Table 9: Satisfactory perceived by the respondents when
in Panatapan.
No
Satisfactory felt by
respondents When in
Panata
p
an
Total
Frequencies
(%)
1 En
j
o
y
in
g
the Scener
y
74 74,0
2
Enjoying The Edge of
Cliff
- -
3 Self-Ima
g
e 9 9,0
4 Rest / Relax 16 16,0
5 Enjoying Culinary 1 1
Total 100 100,0
Source: Primary data that have been processed, 2018
Based on table 9 above, it can be concluded, that,
things or activities that most satisfy visitors in
Panatapan Lake Toba is enjoy the view of 74 people
or 74.0%. Then rest and relax activities as many as
16 people or 16.0%. After that followed by selfie
pictures as much as 9 people or 9.0%, followed by
activities to enjoy culinary tours as much as 1 person
or 1.0%. No visitors are satisfied with the extreme
tourist activities in the edge of the cliff in Panatapan
Lake Toba.
Table 10: Interesting Things in Panatapan area.
No
Interesting things felt
by respondents When
in Panatapan
Total
Frequencies
(%)
1 Enjoying the Scener
y
46 46,0
2 Enjoying The Edge of
Cliff
- -
3 Self-Image 26 26,0
4 Rest / Relax 28 28,0
5 Enjoying Culinary - 1
Total 100 100,0
Source: Primary data that have been processed, 2018
Based on table 10 above, it can be deduced that ,
things or activities of the most interesting and can
make visitors come back to Panatapan in Lake Toba
is the activity of enjoying the scenery as much 46
people or 46.0%. Then rest and relax activities as
many as 28 people or 28.0%. After that followed by
take some photos as much as 26 people or 26.0%.
No visitors are interested in returning to Panatapan
Lake Toba due to the activities of enjoying the
culinary and extreme tourism edge cliffs.
Table 11: Potential of Tourism worthy to be developed in
Panatapan Area according to respondents.
No
Things that are
worthy of
development in
panatapan According
to Res
p
ondents
Total
Frequencies
(%)
1En
j
o
y
in
g
the Scener
y
29 29,0
2 Enjoying The Edge of
Cliff
6 6,0
3 Self-Ima
g
e 35 35,0
4 Rest / Relax 9 9,0
5En
j
o
y
in
g
Culinar
y
21 21
Total 100 100,0
Source: Primary data that have been processed, 2018
Based on table 11 above, it can be drawn the
conclusion, that, the visitor's preferences of the most
worthy tourist potentials developed in Panatapan
Lake Toba is a self-care photo of 35 people or
35.0%. Then the Enjoying View as many as 29
people or 29.0%. After that followed by culinary
tour as many as 21 people or 21.0%,relax and rest as
much as 9 people or 9.0%. The last is the extreme
edge of the cliff as much as 6 people or 6.0%.
Table 12: Service that condition is relatively poor and
needs to be corrected related tourism potential in the
region Panatapan according to respondents.
No
Interesting things in
Panatapan According
to Respondents
Total
Frequencies
(%)
1En
j
o
y
in
g
the Scener
y
6 6,0
2 Enjoying The Edge of
Cliff
39 39,0
3 Self-Image 12 12,0
4 Rest / Relax 4 4,0
5En
j
o
y
in
g
Culinar
y
39 39,0
Total 100 100,0
Source: Primary data that have been processed, 2018
Based on table 12 above, it can be withdrawn
conclusion, that, tourist services in Panatapan Lake
Toba the worst and need to be developed according
to the trail can be visitors culinary service and
extreme tour which both selected 39 people or
39.0%. Self-service photo of 12 people or 12.0%,
followed by 6 views or 6.0% service, last service
rest and relax of 4 people or 4.0%.
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Table 13: Service which condition is relatively good
related to tourism potential in Panatapan area according to
respondent.
No
Interesting things in
Panatapan According
to Respondents
Total
Frequencies
(%)
1 Enjoying the Scener
y
60 60,0
2 Enjoying The Edge of
Cliff
- -
3 Self-Image 5 5,0
4 Rest / Relax 35 35,0
5 En
j
o
y
in
g
Culinar
y
- -
Total 100 100,0
Source: Primary data that have been processed, 2018
Based on table 13 above, it can be concluded
that, the existing tourist services in Panatapan Lake
Toba which has been relatively good according to
the visitor is a service enjoying the scene as many as
64 people or 64, 0% ,. Then followed by rest and
relax service of 35 people or 35.0%, the last selfie
photo of 5 people or 5.0%. No visitors are choosing
culinary tour services and enjoying extreme edge
tourism.
6 CONCLUSIONS
Based on the above description, then as general
conclusion there are two things that can be
concluded through this research:
The majority of spectators or visitors panatapan
area is also visitors of Lake Toba area of the Young
Age group. Existing data show that most of the age
groups visiting the panatapan area in Nagori
Sibaganding are those who under 40 years of age.
However, older age groups or those over 40 years
old are also common but they are usually in groups
with younger age groups. Except a young characters,
other characters of visitors panatapan region
majority is the religion of Islam even though most of
the area managers instead of religion other than
Islam especially Christian (catholic / protestant).
Another thing that seems to be worth noting is that
the panatapan area visitors are mostly high school
and Diploma / S1. This means that visitor
expectation of panatapan condition will be very
high. Thus it can be seen that there is much that
needs to be addressed from the management of
panatapan area as a tourist destination based on the
characteristics of visitors who come. The majority of
visitors who are young, relatively well educated and
the majority of the Muslim religion should be able to
be used as a tool to provide the needs of the majority
group visitors. Frequency of visits by some visitors
who have been repeated clearly shows the potential
of panatapan as a tourist attraction with its own
appeal.
Things to note in the development of panatapan
region is certainly strongly influenced by the ability
of managers in analyzing the characteristics of
existing visitors. So far, based on the existing data
stopover visitors in panatapan region is still
dominated by visitors with the aim of enjoying the
scenery and rest only with the duration of time spent
by the majority of visitors is 2-3 hours. therefore, all
things that can make visitors feel at home and
recurring to enjoy the view of Lake Toba as well as
their comfort to rest into the top priority.
Nevertheless, the potential and impressions felt by
visitors about the panatapan as the area for self-
portraits, enjoy the culinary and enjoy the extreme
tourism edge of the cliff also needs to be considered,
the halal status of food that has not become a visitor
destination to visit the region need to get attention
because the majority of visitors are religious Islam.
Still the lack of spot photos of the present is clearly a
matter to consider considering the majority of
visitors to the panatapan are those who are young.
To that end, the availability of various services and
quality of service are two things that are currently
becoming important to note in order to improve the
status of panatapan area as a tourist scenery room in
Lake Toba.
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