Effect Analysis of Property Management toward Residents

Satisfaction of Villa Zeqita Residence Medan Tuntungan

Devi Sinaga

, H. T. Fachrudin

and D. N. Aulia

Property Management and Valuation Program, Universitas Sumatera Utara, Medan, Indonesia

Department of Architecture, Universitas Sumatera Utara, Medan, Indonesia

Keywords: Property Management, Residents’ Satisfaction, Housing Management, Quality Of Building, Infrastructure

Facility, Environmental Characteristic.

Abstract: The more increasing the population, the more demand for residence. The increase in demand for land

forresidence will accelerate the growth of housing. The implementation of housing property management is

very necessary for the residents’ satisfaction. The objective of the research was to analyse the influence of

property management of residents’ satisfaction at Villa Zeqita Housing, Medan based on 5 (five)

variables:housing management, quality of the buildings, housing infrastructure, housing facility, and

environmental characteristics. The samples were 64 residents, taken by using simple random sampling

technique. The data were gathered by distributing questionnaires and analyzed by using multiple linear

regression analysis. The result of the research, at α = 0.05, showed that simultaneously, all variables had

significant influence on the residents’ satisfaction. Partially, housing management, quality of the buildings,

and housing facility has positive and significant influence on the residents’ satisfaction, while housing

infrastructure and environmental characteristics had positive and insignificant influence on the residents’

satisfaction.

1 INTRODUCTION

As the population increased in the urban area due to

the flow of urbanization, the demand for housing

had been increasing too. The rising demand for

residential land had further accelerated the housing

growth. According to Pidora dan Pigawati (2014),

land use for housing and settlements in urban areas

has a greater proportion compared to other types of

utilization.

A house as a property is not only a place to live

but also to be used for investment purpose. Property

could serve as a promising investment when it was

being properly managed. Real estate developers

should have property management in managing their

real estate in order to attract buyers and to increase

the value of the property. Property management was

currently regarded as one of the important

considerations for buyers in buying properties. Hui,

et al (2011) stated that the need for housing had

increased, and a person who buy a house will not

only considers the availability of the facilities but

also the quality of the property management.

Managing a property was important so that a

building could function as expected. Optimizing land

and buildings managed in property management is

an activity that will be able to increase benefits and

the proper use of land and or buildings and their

supporting facilities (Barus, 2015)

The practise of real estate property management

in Medan, one of which could be seen in the Villa

Zeqita Residence located in the District of Laucih,

Medan Tuntungan Subdistrict. The housing that was

designed on the concept of beautiful mountains was

built on an area of 12 hectares located at Jalan Jamin

Ginting Km 12 Medan Tuntungan. The construction

of the house has now reached stage 3. With the

management and development carried out by Villa

Zeqita management, Villa Zeqita had the image as

one of the modern minimalist housing had now

turned into one of the luxury housing located in

Medan Tuntungan. Construction of commercial

facilities such as cafes, minimarkets, and

multipurpose buildings is one of the efforts to utilize

land in housing. The use of commercial facilities

will certainly provide benefits for the property

management and provide convenience for residents.

Sinaga, D., Fachrudin, H. and Aulia, D.

Effect Analysis of Property Management toward Residents Satisfaction of Villa Zeqita Residence Medan Tuntungan.

DOI: 10.5220/0009898200002480

In Proceedings of the International Conference on Natural Resources and Sustainable Development (ICNRSD 2018), pages 99-103

ISBN: 978-989-758-543-2

But this can affect the comfort level of residents

because the location of housing will be crowded by

visitors from outside the housing.

Residential satisfaction is a very important factor in

determining quality of life. Implementing property

management is important so that a building can

function as expected. However, the existence of

management in managing housing will certainly

affect occupant satisfaction levels. Residents will be

satisfied when the condition of housing, facilities,

and environmental conditions of housing can be

managed properly. A good property management

service not only made the property in a good

condition but also minimized the operational costs

and provided a positive image of the property (Hui,

et al. 2011).

2 METHOD

The type of this research was a quantitative

descriptive research that measured the relationship

between two or more variables. This research was

explanatory, which aimed to describe and explain

the nature of a situation that took place at the time of

the research conducted and analyzed the position of

the variables studied and the relationship between

other variables (Sugiyono, 2006). The sampling

technique was done by using the Slovin Method.

With a formula:

n = N

1+Ne

Where e = error (10%)

N = Population (177)

n = Sample

From the calculation, the result for the number of

sample for this study is 64. The analytical method

used in this research was Multiple Regression

analysis. The analysis of multiple regression

equation was used to know the effect of some

independent variables (X) on one dependent variable

(Y). For the validity of the results, it first had to

conduct the data quality test, the classical

assumption test, and the test of the independent

variable (X) hypothesis that consisted of: housing

management, building quality, infrastructures,

facilities and environmental characteristics. The

dependent variable was the satisfaction of the

residents (Y). The conceptual framework in this

study could be seen from the following scheme:

Figure 1: Conceptual Research Framework, 2018

Table 1: Conceptual Research Framework

No. Variable Indicator

1 Residents

Satisfaction

(

)

Alternative Land Utilization

2 Housing

Management

)

Location Cleanliness

Security System

Lighting

Block Arran

emen

3 Building

Quality (X

)

Construction Quality

Wall Quality

Floor Quality

Door Quality

Window Quality

Paint Qualit

4 Infrastructures

)

Road Network

Drainage Network

Electrical Network

Water Network

Waste Disposal Networ

4 Facilities (X

)

Playground

Mini Market and Café

Sports Field

Swimming Pool

CCTV

5 Environmental

Characteristics

)

Social Environment

Air Quality

Noise Level

Topography

Transportation Access

ICNRSD 2018 - International Conference on Natural Resources and Sustainable Development

100

3 RESULTS AND DISCUSSION

The housing location was on the main access road of

Jamin Ginting which connects Medan City with

Berastagi and Kabanjahe tourism areas to be one of

the opportunities to utilize lands as a business or

commerce. The residential location was close to

several public facilities and offices such as Adam

Malik General Hospital, Pasar Induk, Medan

Tuntungan Camat Office, State School 17 Medan,

College of Health Sciences, and others.

Figure 2: Site Plan of Villa Zeqita Residence

Villa Zeqita was built with the concept of

mountains. The type of the house was named after

the mountain. Each type had different size and area.

The housing was developed by PT Ardin. Until 2018

the construction of the houses in the housing had

been carried out to 3 stages. Facilities available in

housing include: playground, sports field (basketball

and futsal), swimming pool, cctv, guest house, mini

market, cafe, and multipurpose building (Balai

Zeqita).

3.1 General Description of

Characteristics of Respondents

The respondents’ explanation regarding to the

influence of property management on residents’

satisfaction showed that out of 64 housing

respondents, it could be seen that majority of the

residents were satisfied with the management that

was managed by the property management.

Table 2: Summary of Descriptive Statistics

Examine

o Variables

Min Max Mean

Location

1Mana

ement 64 1 5 4.06

2 Buildin

Qualit

64 1 5 3.73

3 Infrastructures 64 2 5 4.23

4 Facilities 64 1 5 3.82

Environmental

5 Characteristics 64 1 5 4.22

In the location management variable, most

residents were satisfied with the routine maintenance

and waste disposal systems. In the variable of

quality of the building, most residents are satisfied

with the quality of windows and floor of the house.

In the housing infrastructures variable, most

residents feel very satisfied with the wide road

conditions. In the facility variable, most residents are

satisfied with the availability of CCTV and mini

market. In the variable of environmental

characteristics, most residents were satisfied with the

open space in the housing and access to the

transportation route.

The result of F

count

was 29.938 with a

significance value of 0.000, which was much smaller

than the value of alpha of 0.05, hence Ho was

rejected. This showed the significant influence of the

housing location management (X

), the quality of

the building (X

), housing infrastructures (X

)

housing facilities (X

), and the housing

environmental characteristics (X

) to the residents’

satisfaction (Y) in Villa Zeqita.

Table 3: Output SPSS

Variables Coefficient Sig.

(Constant) -1.95 0.103

(

Location Mana

ement

)

0.135 0.007

(

Buildin

Qualit

0.116 0.007

X3 (Infrastructure) 0.039 0.641

X4 (Facilities) 0.083 0.032

X5 (Environmental

Characteristics) 0.011 0.806

0.721

Adjusted R2 0.697

F 29.938

The constants obtained significance value (p) of

0.103, which was greater than 0.05, which could be

concluded that the constants did not significantly

affect the regression model. For housing location

management variable (X

), building quality (X

), as

Effect Analysis of Property Management toward Residents Satisfaction of Villa Zeqita Residence Medan Tuntungan

101

well as housing facilities (X

), showed the

significance value of 0.007, 0.007, and 0.032, which

was smaller than the value of alpha 0.05. Thus, it

could be concluded that the housing location

management (X

), building quality (X

), housing

facilities (X

), significantly and partially affected the

satisfaction of the residents in Villa Zeqita.

Y = -1.950 + 0.135 X

+ 0.116 X

+ 0.039 X

0.083 X

+ 0.011 X

3.2 Housing Management

The calculation result showed that the significance

value of location management was smaller than the

value of α = 0.005, which was equal to 0.007. From

the result of the study, it could be explained that the

variable location management had a positive and

significant effect on the satisfaction of residents.

Management activities conducted by the property

management such as managing the security system,

cleanliness and repair system contributed to the

factor that created the residents’ satisfaction. The

better the management was done, the more satisfied

the residents would be. The presence of the in-house

management or internal property management

possessed several benefits. Management had better

control and communication within teams and

residents because they were directly responsible for

running an internal management team (Christudason,

2008) (Scarret, 1995).

3.3 Building Quality

The calculation result showed the significant value of

building quality was smaller than the value of α =

0.005, that was 0.007. From the result of the study it

could be explained that the variable of building

quality had a positive and significant effect on the

satisfaction of the residents. This indicated that the

quality of the building affected the satisfaction of the

residents. The result of this study was supported by

the results of research of Kwanda, et al (2001), which

stated that the quality of buildings had a positive and

significant impact. Building quality was one of the

factors that influenced the satisfaction of the

residents.

3.4 Infrastructures

The calculation result showed the significance value

of housing infrastructure that was greater than the

value of α = 0.005, that was 0.641. From the result of

the study, it was learnt that infrastructures had a

positive, but insignificant effect. The availability of

infrastructure had no significant effect on the

satisfaction of the residents, however if the

management remained consistent in providing the

infrastructures, it had the potency to give satisfaction

to the residents.

3.5 Facilities

The calculation result showed the significance value

of housing facilities was smaller than the value of α =

0.005, which was 0.032. These results indicated that

facilities factor had a positive effect on consumer’s

satisfaction, meaning that good management facility

would increase the satisfaction of the housing

residents. The availability of facilities at the Villa

Zeqita, could be said to be quite complete. Facilities

were available and managed by the developers that

included basketball and soccer field, playground,

swimming pool, mini market, cafe, meeting hall, and

CCTV. The availability of facilities provided by the

developer influenced the satisfaction of the residents

(Karim, 2008). The availability of facilities should

affect the level of residents’ satisfaction with the

housing environment.

3.6 Environmental Characteristics

The calculation result showed the significance value

of environmental characteristic to be bigger than the

value α = 0,005, that was 0,806. The result of the

research expressed that the environmental

characteristics had positive but insignificant effect

on the satisfaction of the residents. This showed that

environmental characteristics had no significant

effect on the satisfaction of the residents.

Environmental characteristics were not only limited

to physical conditions, but also social conditions.

The characteristics of housing and socio-economic

conditions of housing affected the quality of housing

(Ibem, 2012). The residential environment was an

important life domain for humans. A person’s life

was tied to the house where he lives (Karim, 2008).

4 CONCLUSION

Simultaneously, location management (X

), building

quality (X

), infrastructures (X

), housing facilities

), and building characteristics (X

) had

significant effects on residents’ satisfaction (Y) in

Villa Zeqita Medan Tuntungan Sub-district. The

better the management was, would thoroughly

increase the satisfaction of the residents.

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102

Partially, location management, building quality,

and housing facilities had a positive and significant

effect to the satisfaction of the residents in Villa

Zeqita. The one-door entrance and shift duty system

was an influential factor in providing residents

satisfaction with location management. Quality of

flooring, construction and paint also gave influence

of residents’ satisfaction toward building quality.

And the availability of mini market facilities and

CCTV also affected the satisfaction of residents.

Partially, infrastructures and environmental

characteristics had positive but insignificant effects.

This meant that the infrastructures and

environmental characteristics had no significant

effects on the satisfaction of the residents, however

with consistent improvements made by the

management, there werea potential opportunity to

generate residents’ satisfaction. Based on research

on Villa Zeqita housing, it can be concluded that the

existence of property management on housing

management can increase occupant satisfaction and

increase the value of property investment.

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