The Affecting Factors of Student for Choosing Business

Administration Department as a College Study

Afrizawati

, Paisal

, Hendra Sastrawinata

Department of Bussiness Administration, State Polytechnic of Sriwijaya, Palembang, Indonesia

Keywords: the affecting factors, business administration department

Abstract: This study discussed the factors of influence students for choosing a Business Administration Department as

a place to study in college, and than to find out where’s the factors which is has influence students for choosing

Business Administration Department as a place to study in college. According from the data, prospective new

students enrolled was approximately 2531 thousand registrants and 4330 for Business Administration with

the highest number of total applicants. Business Administration Department has three study program, first

Business Administration Major with 1815 applicants, Business Management Study Program 1479 registrants

and Tourist Travel Study Program totaling 512 registrants. From these figures, it is necessary to conduct a

comprehensive study with the four factors (cultural, social, personal and psychological factors) by used partial

regression test and simultaneous regression test. From result of partial test showed social factors was

dominated from the fourth indicators in value of 4.067. Results of simultaneous regression test showed that

these four factors significantly influence the decision with the results of 40.844.

1 INTRODUCTION

The current world condition in the world is in an

advanced and free situation. Unlimited technological

advances occur every day, minute, and even seconds,

the development of this technology is supported by

good quality human resources, supporting natural

resources, available capital and a conducive political

climate. automatically must be fulfilled to make it

easy for everyone to be able to freely meet their

individual needs. In the flow of change, the

community has the freedom to interact outside the

borders of the country has become a prerequisite for

self-development, both in terms of individuals and

groups or organizations. This indicates increasingly

fierce competition, so to be able to play a role and

compete in the conditions of the developed and free

world, education is an absolute requirement to achieve

what is desired and needed by the workforce.

Within the joining of Indonesia as part of the

Asean Economic Community (MEA) officially on

December 31, 2015. This provides competition

openness not only in the exchange of products but also

labor, the mechanism for no longer requiring labor

visas to find work out is concrete evidence that quality

labor must be prioritized for the people of Indonesia.

The ease of the procedure has resulted in tight

competition in employment, staying now that the

government must provide certified skills that are

licensed and recognized by any country so that the

labor force in this case university alumni can be able

to compete with foreign workers.

According to Law No. 20 article 19 of 2003

concerning the National Education System, Higher

Education is a level of education after secondary

education which includes diploma, undergraduate,

master, specialist and doctoral education organized by

universities. Through this institution students in the

university to be an expert, professional for the sake of

knowledge or a scientific field and able to devote it to

the interests of society and the nation.

State Polytechnic of Siwijaya has 23 departments

consisting of engineering and non-engineering. In

2017 the number of prospective new students enrolled

was approximately 2531 thousand registrants, with the

highest number of total applicants, namely Business

Administration Department 4330. Where the

distribution of participants on March 28, 2017

registered the three most study programs in Business

Administration study program namely 1815

registrants, Business Management Study Program

1479 registrants and 2033 Accounting Study Program

for non-engineering (Polsri academic, 2017).

Afrizawati, ., Paisal, . and Sastrawinata, H.

The Affecting Factors of Student for Choosing Business Administration Departement as a College Study.

DOI: 10.5220/0009152600002500

In Proceedings of the 2nd Forum in Research, Science, and Technology (FIRST 2018), pages 70-74

ISBN: 978-989-758-574-6; ISSN: 2461-0739

 2022 by SCITEPRESS – Science and Technology Publications, Lda. All r ights reserved

Table 1: Distribution new student Sriwijaya State

Polytechnic based on study program

Study

Program

Enthusiast

1 Bussiness

Adm

(

)

2 Travelling

Agent (D4)

3 Bussiness

Mgt (D4)

Total

Source: Polsri Academic, 2017

From the table 1 shows that the distribution of

enthusiasts for Business Administration Departments

from year to year has increased, especially in 2017 the

Administration of Business Administration is very

high, 8886 enthusiasts, this shows that the Business

Administration Department has a good market share

among the public, especially graduates of the

Administration Department Business is absorbed by

the employment sector, both BUMN, BUMD,

Banking, Non-Bank Financial Institutions and other

sectors. Many factors cause the Department of

Business Administration to become a favorite non-

engineering department at Sriwijaya State

Polytechnic.

There are several factors that can be used as a yard

stick to see things that affect students choosing a

particular leadership as a place to study, including the

existence of cultural factors, social factors, personal

factors and psychological factors (epignopsis. The

most dominant thing in this case is family, individual,

work, economic situation, motivation, perception,

beliefs and attitudes and interests. Of the factors that

influence this desire, the most important person

entering a college is to be able to work professionally

and get a decent job after college in a state university.

Based on the description above, the title of the

research that was raised was that the writer examined

the analysis of the factors that influence students to

choose the Department of Business Administration as

a place to study in Higher Education and it is hoped

that through this research, students' needs and desires

for Higher Education, especially administration

science business.

According from the explanation above, so the

reseach question is “Do these factors have an

influence on the decision in choosing a Business

Administration Department as a place to study”?

2 LITERATURE REVIEW

2.1 History of the Origin of

Administration

Some countries have administrative terms, for

example according to Italian using the word

"administrazione", French "administration" Dutch

language "administratie" and English "management".

In terms of etymology, administration comes from the

Greek language administrare which means serving,

helping.

Whereas in English, use the actual administration

terms from the words Ad (intgressive) and ministrare

(to serve) which means to serve. Finally interpreted

to serve well. Administration can be seen from 2

points of view.

Administration in a narrow sense. Narrowly,

administration comes from the word administratie

(Dutch) which is defined as writing work or

administration/secretariat. This work is related to the

activities of receiving, recording, gathering,

processing, copying, sending, storing, and so on.

Administration in a broad sense. Broadly speaking,

administration is a process of collaboration of several

individuals in an efficient way to achieve previous

goals. Based on this, the administration is viewed

from 3 points of understanding.

Process angle. Administration is a process of

thinking activities, setting goals, until the execution

of work until finally the goals that have been

determined can be achieved.

Function angle. Administration is an activity

carried out by a group of individuals and individuals

themselves, in accordance with the functions that

have been delegated to achieve a predetermined goal,

for example: planning, organizing, mobilizing,

supervising, and so on. Institutional angle.

Administration is personnel both individuals and

groups of individuals who carry out activities to

achieve a predetermined goal (Dewi, 2011: 2-5).

2.2 Factors Affecting Consumer

Behavior

2.2.1 Cultural Factors

Cultural factors provide the most extensive influence

on consumer desires and behavior. Culture is the most

basic cause of one's desires and behaviors. Culture is

the composition of basic values, perceptions, desires,

and behaviors learned by members of a community

from other important families and institutions. Sub-

culture, cultural attitudes contain a smaller sub-

The Affecting Factors of Student for Choosing Business Administration Departement as a College Study

culture (subculture), or groups of people who have the

same value system based on the same experiences and

life situations.

Social class, almost every society has some form

of social class structure. Social classes (social classes)

are relatively permanent and neatly arranged parts of

society whose members have the same values,

interests and behavior.

2.2.2 Social Factors

The reference group, a person's behavior is influenced

by many small groups. Groups directly influence and

have someone called a membership group. Family,

family members can greatly influence the behavior of

buyers.

Families are the most important consumer purchasing

organization in society. Roles and status, the position

of a person in each group can be determined either

through their role or status in their organization.

Individual, Violent behavior that can be done by

individuals according to this expert group is the

aggressiveness carried out by individuals alone, both

spontaneously (accidentally) and planned, and violent

behavior carried out with others. (Sarwono, 2005:

208).

2.2.3 Personal Factors

Age and life cycle stage, someone changes the goods

and services purchased during the person's life. Taste

of food, clothing, furniture and recreation are often

related to age. Job, someone's work affects the goods

and services they buy. Marketing people try to

identify groups of workers who have higher average

interests in the goods and services produced.

Economic situation, one's economic situation will

affect the choice of products. Marketers observe

income trends, personal savings, and interest rates.

Lifestyle, people who come from sub-cultures, social

classes and jobs can have quite different lifestyles.

Personality and self-concept, personality are unique

psychological characteristics, which produce

relatively consistent and lasting responses to one's

environment.

2.2.4 Psychological Factors

Motivation, as for other notions of motivation is the

physiological and psychological conditions contained

in a person who encourage him to carry out certain

activities in order to achieve a goal (Djaali, 2009:

101).

Perception is the process by which a person

chooses, organizes, and interprets information to

form a meaningful picture of the world.

Learning illustrates changes in individual

behavior that arise because of experience. The

learning process takes place through drives (stimuli),

stimuli (stimuli), clues (clues), responses (responses),

and reinforcement (reinforcement), which influence

each other.

Beliefs and attitudes, beliefs (beliefs) are

someone's descriptive thinking about something.

Attitude (attitude) describes a relatively consistent

assessment, feeling, and tendency from someone for

an object or idea. (Kotler, 2004: 196).

Interest, Interest is a sense of preference and a

sense of attachment to something or activitiy without

anyone telling. Interest is basically the acceptance of

a relationship between yourself and something

outside yourself. The stronger or nearer the

relationship, the greater the interest (Djaali, 2009:

121).

2.3 Theory Process Making Decision

The decision making process is not an isolated single

action, but is a woven form that cannot be separated

from one another. Dewey (1910) proposed the view

that the problem solving process is an attempt to

answer the questions in the following three phases:

(1). Problems faced, (2). The alternatives that are

owned, (3). The best alternative. Simon (2006), offers

the following problem solving models:

1. Intelligence: search for internal and external

environmental information;

2. Design: determination and analysis of steps;

3. Choice: choose one of the steps to be

implemented, with consideration of the steps that

are most effective in achieving the decision-

making goals.

Kotler (2005: 157) states, the process of consumer

decision making cannot occur by itself, many factors

influence it, that consumer decisions are influenced

by consumer culture, social, personal, and

psychology. These factors are very useful for

identifying buyers who may have the greatest interest

in a product.

FIRST 2018 - 2nd Forum in Research, Science, and Technology (FIRST) – International Conference

Figure 1: Research design

3 METHODOLOGY

The object of this study were all students of the

Sriwijaya State Polytechnic Business Administration

Department with a total population of 705 people

from the total of the three study programs of the

2016/2017 academic year where the Business

Administration of morning and evening classes

amounted to 405 students, Business Travel Class and

morning tours 168 students, and Management

Morning and evening business classes totaled 132

students. hence the total number of students both

regular and non-regular and the samples obtained by

241 students from the three study programs. In order

for the representative sample size to be taken, it is

calculated using the Slovin formula in Umar (2004)

with a 5% precision, the formula is as follows:

Sample amount of Business Administration

xtudents:

n 

705



705





705



= 398 students

Sanusi (2003) to determine the size of the sample

in each work unit can be done with the proportional

allocation formula as follows: Ni = Ni / N x n

The total sample of students is 705 people, then

allocated as follows:

Table 2: Details of population and students sample

No Students P

count

(Ni/N X n)

Business

Administration

405

405/705x399

229

2 Traveland Tourist 168

168/705x399

3 Business

Management

132 132/705x399 74

Amount 705 398

Source: Polsri secondary data, 2017

The formula for calculating answers to

questionnaires from respondents:

Percentage of answers =

∑





𝑥 100%

Description :

∑

𝑋 = amount of respondents anwers

𝑛 = amount of respondents

4 RESULT AND DISCUSSION

4.1 Result

Test F (simultaneously) is done to find out whether

the independent variable has a joint effect on the

dependent variable, it will be seen from the SPSS

calculation in the summary model, especially the R

Square number. The F test is used to determine the

effect of jointly between the Department of Business

Administration on variables X1, X2, X3, X4 (cultural

factors, social factors, personal factors and

psychological factors). Based on data analysis for

independent variables consisting of cultural factors,

social factors, personal factors and psychological

factors dependent variable is the Department of

Business Administration, obtained the results of the

analysis as follows:

Testing can be done in two ways. First, by

comparing the magnitude of the F count with F tables.

Second, by comparing the significance level (sig) of

the calculation results with a significance level of

0.05 (5%).

Second, Using the first method or comparing

Fcount with Ftable from SPSS processing obtained a

value of 40,844. Then calculate F-table with the

following conditions: significance level of 0.05 and

degree of freedom (DK) with the provisions of

numerator: number of variables -1 or 6-1 = 5, and

denumerator: number of cases-2 or 90-2 = 88.

Table 3: Model summary

Model R R S

uare

Adjusted R

uare

Std. Error

of the

Estimate

1 .622

.387 .377 1.15281

a. Predictors: (Constant), Jml_X4, Jml_X2, Jml_X1,

Jml

b. Dependent Variable: Jml_Y

Source: datas proccesed, 2017

regressi

on test

results

factors influence

the students

1. culture factor

2. social factor

3. personal factor

4. Physicology

factor

The Affecting Factors of Student for Choosing Business Administration Departement as a College Study

Based on the results the calculation is obtained by

F-table 2.072 and the F-count is 40,844 > 2,072. This

means that there is an influence between variables of

cultural, social, personal and psychological factors, in

determining the main choices to the Business

Administration Department to continue their studies

at the Polsri.

4.2 Discussion

From the results of the above research, it can be seen

that based on variables x1, x2, x3 and x4 it turns out

competitiveness has a strong influence on students to

choose business administration majors as a place of

study. Its look from method or comparing the

magnitude of the significance level (sig) of the study

with a significance level of 0.05.

Based on the calculation of the number of

significance of 0.000 < 0.05. This means that the

factors that influence students in choosing a business

administration program at Sriwijaya State

Polytechnic regression model above is appropriate

and correct.

5 CONCLUSION

The results of multiple regression testing also showed

significant results where the variables X1, X2, X3, X4

both have an effect on students in choosing the

Business Administration Department as a place of

study at Sriwijaya State Polytechnic.

ACKNOWLEDGEMENTS

This paper is about the influence of students for

choosing a Business Administration Department as a

place to study in college. I also would like to thanks

to my head of Department of Bussiness

Administration State Polytechnic of Sriwijaya.

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FIRST 2018 - 2nd Forum in Research, Science, and Technology (FIRST) – International Conference