Website Navigation Structure Library State University of Medan and

State Islamic University of North Sumatra

Himma Dewiyana

Departement of Library and Information Science, Universitas Sumatera Utara, Medan, Indonesia

Keywords: Website, Navigation Structure, Website Navigation Structure, Library Website.

Abstract: This study aims to determine the effectiveness of the navigation structure of the website of the State University

of Medan and the website of the Library of the State Islamic University of North Sumatra. The research

method used is comparative descriptive. The study population is the website visitors at the State University

of Medan Library and State Islamic University of North Sumatra. Sampling using purposive sampling. Data

collection is done by using an online questionnaire for 2 weeks from 1st - 14th December 2017. Research

indicator used: context, link, customization, content and sitemap. In general, the result of the research shows

that the structure of website navigation of the State University of Medan Library has been effective (73.8%)

but the website of the Library of the State Islamic University of North Sumatra is still less effective (53.6%).

1 INTRODUCTION

Website is a bridge between institutional and

stakeholder. Messages delivered via the web can be

well received if communications made via the web

are well managed (Shah etc., 2015). By company or

education world especially for library of university to

exchange information. The exchange of information

can occur because of the technology created by

researchers in the world. Research in the field of

information and communication technology every

day, always experienced a significant development.

To be able to exchange data or information, then

required an application as a liaison to the user

(Huang, 2011). The function of the website generally

more emphasis on the quality of the content because

the purpose of the site is to convey the contents of the

information (Jasek, 2004). That service quality is a

critical determinant of website success, studies show

that consumers frequently view the service quality

delivered through websites as unsatisfactory

(Connolly, 2008)

In information systems, the superiority of a

service is seen as the level and direction of the

difference between user perceptions and expectations

(Tidwell, 2006). Navigate on a website or app like

circling. For example the user is looking for

information on the website, when the user opens the

menu or links that are on the website then the open

does not match the name or icon listed on the website.

So the user cannot find the information he wants. A

web user often has to do it to achieve the goal. This is

a problem in navigating, i.e. a user does not know

where they are, where the next destination and to

achieve the purpose of a place, it is because the

navigation structure on the website is not uniform.

Navigation in the website is very influential to

increase the number of website visitors (Nizam, 2012;

L. Nkweteyim, 2005; Connolly, 2008).

There are several things that can help users

navigate, including signpost and wayfinding.

Signpost is something that can help users describe the

environment near them. Common signposts include

page and window titles, web page logos and other

branded devices, label and indicator selection.

Wayfinding is what they must do to achieve their

goals. Some common traits that help the user with

wayfinding are clear tagging, environmental

guidance and maps. Website Universitas Negeri

Medan Library site

(http://perpustakaan.unimed.ac.id/) and website of

State Islamic University Library of North Sumatra

(digilib.uinsu.ac.id/) (Weideman, 2013; Heo, 2013).

Based on the description of the background that

has been submitted, then the formulation of the

problem is how the navigation structure on the

website of the State University of Medan library and

the State Islamic University of North Sumatra

whether it is effective or still less effective.

312

Dewiyana, H.

Website Navigation Structure Library State University of Medan and State Islamic University of North Sumatra.

DOI: 10.5220/0010042203120316

In Proceedings of the 3rd International Conference of Computer, Environment, Agriculture, Social Science, Health Science, Engineering and Technology (ICEST 2018), pages 312-316

ISBN: 978-989-758-496-1

LITERATUR REVIEWS

Effectiveness is a measure that states how far the

target (quantity, quality and time) has been achieved.

Where the greater percentage of targets achieved, the

higher the effectiveness. Effectiveness is the

utilization of resources, facilities and infrastructure in

a certain amount consciously set before to produce a

number of goods for services activities it runs.

Navigation structure is the structure or flow of a

program which is the design of relationships and

chains of work from several different areas and can

help organize all elements of website creation that

supports visitors to conduct site exploration (Nizam,

2012; Binanto, 2010; Prihatna, 2005).

Navigation structure is the structure or flow of a

program which is the design of relationships and

chains of work from different areas and can help

organize all elements of website creation (Prihatna,

2005). Navigate on a website or app like circling. A

web user often has to do it to achieve the goal. This is

a matter of navigating, that is, how a user knows

where they are, where their next destination is and

how to reach a destination from somewhere. The key

to effective navigation of website placements on

websites, limits on the number of options on the

content, use clear icons, easy-to-use links, restrict

menus and test on various devices.

Good navigation is as follows:

1. Navigation website that allows users

2. Website navigation should be more prominent

than other parts

3. Website navigation should make sense to the

user

4. Make sure the menu item is logically placed

5. Website navigation should provide the position

of the page being accessed

6. The link design should be distinguished

between hover, has been visited and has not been

visited

7. Text and links should be clickable

8. Provide help

9. Create a search box (Binanto, 2010;

Tjiangdiono, 2016)

This study examines the structure of navigation in

the homepage of the website to find out how difficult

the information can be accessed through the website.

The level of visits on the website has many causes in

determining the quality level on the website. The

cause is influenced by many factors such as hosting

used, technical capabilities of internet service

providers, paused time recorded as website visit time.

The indicator taken is how to achieve the desired

information in the website through the navigation

structure on the website (Nizam, 2012; Joko, 2014).

The benefits of navigation on the website are:

1. Accelerate to Get Sitelink With the navigation

menu then the blog / web the faster get sitelink

because some of the sitelink comes from the

navigation menu

2. Assessed as a Web / Professional Blog Why is

considered as a professional, because we have

compiled neatly our article articles and has set the

barrier between post 1 and other post and we have set

our web to be user friendly because it is easy for

visitors to explore our blog and easily upload visitor

attraction.

3. Good Value from Google Good value by Google

because we have spoiled the visitor and Google

knows it. Then from that Google will rate more on the

website.

Various kinds of navigation structures:

1. Model Linear Navigation.

Figure 1: Model Linear Navigation.

Source: Binanto (2010).

Used by most websites. Information is given

sequentially starting from one page. Some web

designers use one page to enter or exit from the

website.

2. Hierarchical model.

Source: Binanto (2010).

Figure 2: Hierarchy of Navigation Model.

Adapted from top-down design. This navigation

concept starts from one node to the homepage. From

the homepage can be made several branches to the

main pages. Where necessary, from each main page

can be developed into several more branches. It is like

the organizational structure within the company.

3. Spoke-and-hub model

Only use one node to connect with other nodes. In

this model there are only two kinds of links, namely

from the homepage to a particular page, and from the

page back to the homepage.

Website Navigation Structure Library State University of Medan and State Islamic University of North Sumatra

313

Source: Binanto (2010).

Figure 3: Spoke-and-hub model.

4. Full web model

Provides many hyperlink capabilities. Full web

model is widely used because the user can access all

topics with subtopics quickly. But the disadvantage

of this model, which can result in the user losing way

to return to the previous topic.

Source: Binanto (2010).

Figure 4: Full web model

3 METHOD

The method used in this research is descriptive

method with content analysis. By content analysis

works objectively and systematically to describe the

content of materials through quantitative approach.

The population of this research is all students of State

University of Medan and all students of State Islamic

University of North Sumatra. Given the number of

population is quite a lot, the authors take a sample

using the technique of withdrawal purposive

sampling. Spreading and collecting an online

questionnaire http://www.perpustakaan.unimed.ac.id

and digilib.uinsu.ac.id conducted for 2 weeks

(December 01, 2017-14 December 2017) and the sum

of samples determined from who opened the website.

Data collection techniques used are questionnaires.

Indicators used: context, link, customization,

content and sitemap. To interpret the percentage of

data tabulated.

The interpretation presented is as follows:

0.00%: no

1-25%: A small portion

26-49%: Almost half

50%: Half

51-75: Mostly

76-99%: Generally

100%: All

Measurements are made using unit of measure,

with this respondent asked to fill the check mark on

the available answer. Researchers provide 5

alternative answers are:

0-19%: Very Ineffective

20-39%: Not Effective

40-59%: Less Effective

60-79%: Effective

80-100%: Very Effective

4 RESULT

The result of assessment of navigation structure on

UNIMED website and UINSU Library website as

follows:

Table 1: Website navigation structure.

Indicators UNIMED

(%)

UINSU

(%)

Context 77 65

Lin

65 38

Customization 77 55

Content 85 55

Sitema

65 55

Value 369 268

Range 73,8 53,6

4.1 Context

The contexts shown on the UNIMED Library website

have been very satisfied with information relating to

library services provided to users. It has been

concluded that the context on the UNIMED Library

website is effective (77%).

The context shown on the UINSU library website still

has a less displayed context for information services

provided to users. His example: in Thesis submission

format and thesis, the process does not exist. While

the format is very helpful for users to be ready in the

submission. In the journal search available in the

UINSU library the process cannot be accessed. The

context in the UINSU Library is less effective (65%).

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Technology

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4.2 Link

Links contained on the library website have a page

that works and works. The available links already

have full access to library sites. Links on the

UNIMED Library website are effective (65%).

The links contained on the library's website contain

links that do not have access to different links. Link

to UINSU Library is Not Effective (38%).

4.3 Customization

On the UNIMED Library website, its custom

templates are very friendly and make visitors more

passionate and often visit websites with search

engines that culminate the easier it is for users to find

information. The UNIMED Library Website also has

a custom mobile which can be accessed via other

Desktop devices, such as Mobile, Tablet, Smartphone

or any other device, but Custom Mobile cannot

automatically adjust the size access device screen, for

more details below which differentiates between Full

Responsive Design and Custom Mobile.

On the UINSU Library website, its custom templates

are too raw so visitors will feel bored to visit the

website. The UINSU library also has a custom mobile

that can be accessed via other computers, such as

Mobile, Tablet, Smartphone or any other device, but

Custom Mobile cannot automatically adjust the size

of the screen device access, for more details which

follows that distinguish between Full Responsive

Design and Custom Mobile. Custom on UINSU

Library Effective (77%).

4.4 Content

The content or content of the UNIMED Library

website is complete. The existence of the contents of

the Library website is the services and information

provided by the library. Content in UNIMED Library

Very Effective (85%).

The content or content of the UINSU Library website

is lacking. As for example the contents are still

lacking of facilities in the library, online chat directly

with the librarian, thesis submission format. Custom

on UINSU Library less Effective (55%).

4.5 Sitemap

Broken link pages are modified to show notifications

to visitors of their mistakes while providing linked

links that will help visitors like F.A.Q or Sitemap or

other frequently searched Information. There is date

information on all published news, articles and

documents. Provide Sitemap that can be easily

accessed by visitors. Sitemap on UNIMED Library

Effective (65%).

Do not put internal links to public pages like webmail,

e-office, internal login, etc. There is date information

on all published news, articles and documents.

Sitemap on UINSU Library (55%).

Figure 5: The result of assessment of navigation structure.

5 CONCLUSIONS

There is a significant difference between the two

websites. Based on the data obtained, the research

results can be concluded that the structure of

navigation on the website of the Public University

Library of Medan in general has been effective

(73.8%) while the website of the Library of State

Islamic University of North Sumatra is less effective

(53.6%).

There is a shortage on the website of the Library

of the State Islamic University of North Sumatra is

expected to add more content on the website, such as

online-chat directly with the librarian. The benefits to

suit the needs of users. It is expected that the custom

display on the website of the Library of the State

Islamic University of North Sumatra is updated with

up-to-date templates, so that library website visitors

more enthusiasm to find the required information.

ACKNOWLEDGEMENTS

Thank you to Universitas Sumatera Utara, UNIMED

Library and UINSU Library for collaboration in data

collection.

100

Context Customization Sitemap

Unimed UINSU

Website Navigation Structure Library State University of Medan and State Islamic University of North Sumatra

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