An Industry-focused Advertising Model

A. Murray

Abstract

In this paper a model is created that may be effectively used to determine the optimal spending trajectory for an advertising campaign. Given a sufficient data set, all parameters present in the model should be easily determinable, or at least accurately approximated, and justifications are given for the form of all parts of the model. Finally, the solution to both the deterministic and stochastic versions of the model are given.

References

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Paper Citation


in Harvard Style

Murray A. (2016). An Industry-focused Advertising Model . In Proceedings of 5th the International Conference on Operations Research and Enterprise Systems - Volume 1: ICORES, ISBN 978-989-758-171-7, pages 87-91. DOI: 10.5220/0005653300870091


in Bibtex Style

@conference{icores16,
author={A. Murray},
title={An Industry-focused Advertising Model},
booktitle={Proceedings of 5th the International Conference on Operations Research and Enterprise Systems - Volume 1: ICORES,},
year={2016},
pages={87-91},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0005653300870091},
isbn={978-989-758-171-7},
}


in EndNote Style

TY - CONF
JO - Proceedings of 5th the International Conference on Operations Research and Enterprise Systems - Volume 1: ICORES,
TI - An Industry-focused Advertising Model
SN - 978-989-758-171-7
AU - Murray A.
PY - 2016
SP - 87
EP - 91
DO - 10.5220/0005653300870091