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Authors: Anna Karen Schmitz ; Thomas Mandl and Christa Womser-Hacker

Affiliation: Information Science, University of Hildesheim, Germany

Keyword(s): Intercultural Usability, Web Design.

Related Ontology Subjects/Areas/Topics: Enterprise Information Systems ; Human-Computer Interaction ; Internet HCI: Web Interfaces and Usability ; User Needs

Abstract: Measuring the performance of a user with a web site reveals that the culture of a user is an important factor. A test of Taiwanese and German students resulted in various significant differences in effectiveness, efficiency and satisfaction. Task design and results of the experiment are presented. Human-computer interaction can be evaluated by different means. The paper discusses how methods need to be interpreted in international user test settings. For example, time might not be a valid measure in long-term oriented cultures for all interaction tasks.

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Paper citation in several formats:
Karen Schmitz, A.; Mandl, T. and Womser-Hacker, C. (2008). CULTURAL DIFFERENCES BETWEEN TAIWANESE AND GERMAN WEB USER - Challenges for Intercultural User Testing. In Proceedings of the Tenth International Conference on Enterprise Information Systems - Volume 3: ICEIS; ISBN 978-989-8111-40-1; ISSN 2184-4992, SciTePress, pages 62-69. DOI: 10.5220/0001700200620069

@conference{iceis08,
author={Anna {Karen Schmitz}. and Thomas Mandl. and Christa Womser{-}Hacker.},
title={CULTURAL DIFFERENCES BETWEEN TAIWANESE AND GERMAN WEB USER - Challenges for Intercultural User Testing},
booktitle={Proceedings of the Tenth International Conference on Enterprise Information Systems - Volume 3: ICEIS},
year={2008},
pages={62-69},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0001700200620069},
isbn={978-989-8111-40-1},
issn={2184-4992},
}

TY - CONF

JO - Proceedings of the Tenth International Conference on Enterprise Information Systems - Volume 3: ICEIS
TI - CULTURAL DIFFERENCES BETWEEN TAIWANESE AND GERMAN WEB USER - Challenges for Intercultural User Testing
SN - 978-989-8111-40-1
IS - 2184-4992
AU - Karen Schmitz, A.
AU - Mandl, T.
AU - Womser-Hacker, C.
PY - 2008
SP - 62
EP - 69
DO - 10.5220/0001700200620069
PB - SciTePress

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