B2C VIRTUAL COMMUNITIES: TYPOLOGY AND ASSOCIATED BENEFITS - An Exploratory Qualitative Study Topics: e-Commerce and e-Business: B2B and B2C; e-Marketing and Consumer Behaviour; e-Retailing and Web Design; Social Implications of Modern Communications In Proceedings of the International Conference on e-Business - Volume 0ICETE, 235-241, 2006 , Setúbal, Portugal