Authors:
Chin Chin Wong
;
Andy L. Y. Low
and
Pang Leang Hiew
Affiliation:
British Telecommunications (Asian Research Centre), Cyberview Lodge Office Complex, Malaysia
Keyword(s):
Fixed mobile convergence, telecommunications, business models, evolutionary process.
Related
Ontology
Subjects/Areas/Topics:
B2B, B2C and C2C
;
Communication and Software Technologies and Architectures
;
e-Business
;
e-Business and e-Commerce
;
Enterprise Information Systems
;
Society, e-Business and e-Government
;
Software Agents and Internet Computing
;
Web Information Systems and Technologies
Abstract:
Fixed mobile convergence (FMC) will be one of the strongest trends in telecommunications in the near future. Given the choice, most consumers would want to use a single handset yet do not want to pay the premium when at home or in the office. Even though seamless network integration will still take some time to become reality, there are many convergence opportunities that are currently being exploited. Only by truly reflecting customer needs with a broad and flexible portfolio of products and services that shield customers from underlying network technologies can players in the industry meet the challenge and promise of convergence. This paper aims to discuss business models to aid in addressing one of the most common issues facing executives: aligning IT with the business. This study analyses business models to examine FMC from multiple perspectives to understand how carrier differentiates its product offerings, acquires and keeps customers, positions itself in the competitive marke
t as well as captures profit. The paper reports the findings on the evolutionary processes towards FMC development that could be used to derive architecture to serve as a guide for players in the industry and to outline suitable approaches to encourage mass market adoption of FMC services in South East Asia.
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