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Authors: Ing-Long Wu 1 ; Chu-Ying Fu 2 and Chin-Wei Lee 3

Affiliations: 1 National Chung Cheng University, Taiwan ; 2 WuFeng Institute of Technology, Taiwan ; 3 BenQ Corporation, Taiwan

Keyword(s): Clicks-and-bricks strategy, Channel management, Customer relationships, e-business.

Related Ontology Subjects/Areas/Topics: B2B, B2C and C2C ; B2C/B2B Considerations ; Business and Social Applications ; Communication and Software Technologies and Architectures ; e-Business ; Enterprise Information Systems ; Process Design and Organisational Issues in E-Commerce ; Society, e-Business and e-Government ; Software Agents and Internet Computing ; Web Information Systems and Technologies

Abstract: The growth of e-business has been experiencing a tremendous change in recent years. The initial prosperity in e-business has now been replaced by the recent trend in a series of bankruptcies and acquisitions. Business managers begin to consider new business models in terms of the integration of virtual and physical operations to support more and different services to customers. The key to success in e-business lies in how you carry out the integration between online and offline business. However, past research just literally discussed the important relevant issues of clicks-and-bricks strategy and channel management. There was lack of a complete and solid process to effectively guide the implementation of the integration. Therefore, this study proposed a three-step process based on a strategic perspective: (1) strategy integration (2) channel coordination, and (3) synergy realization. The results indicate that the right strategy integration significantly influences synergies realiza tion through the significant channel coordinations. (More)

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Paper citation in several formats:
Wu, I.; Fu, C. and Lee, C. (2009). A PROCESS FOR IMPLEMENTING ONLINE AND PHYSICAL BUSINESS BASED ON A STRATEGY INTEGRATION ASPECT. In Proceedings of the 11th International Conference on Enterprise Information Systems - Volume 4: ICEIS; ISBN 978-989-8111-87-6; ISSN 2184-4992, SciTePress, pages 5-11. DOI: 10.5220/0001835200050011

@conference{iceis09,
author={Ing{-}Long Wu. and Chu{-}Ying Fu. and Chin{-}Wei Lee.},
title={A PROCESS FOR IMPLEMENTING ONLINE AND PHYSICAL BUSINESS BASED ON A STRATEGY INTEGRATION ASPECT},
booktitle={Proceedings of the 11th International Conference on Enterprise Information Systems - Volume 4: ICEIS},
year={2009},
pages={5-11},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0001835200050011},
isbn={978-989-8111-87-6},
issn={2184-4992},
}

TY - CONF

JO - Proceedings of the 11th International Conference on Enterprise Information Systems - Volume 4: ICEIS
TI - A PROCESS FOR IMPLEMENTING ONLINE AND PHYSICAL BUSINESS BASED ON A STRATEGY INTEGRATION ASPECT
SN - 978-989-8111-87-6
IS - 2184-4992
AU - Wu, I.
AU - Fu, C.
AU - Lee, C.
PY - 2009
SP - 5
EP - 11
DO - 10.5220/0001835200050011
PB - SciTePress