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Authors: Ioannis G. Krasonikolakis ; Adam P. Vrechopoulos and Athanasia Pouloudi

Affiliation: Athens University of Economics and Business, Greece

Keyword(s): Purpose of Internet Use, Virtual Reality, e-Commerce, User/Consumer Behaviour.

Related Ontology Subjects/Areas/Topics: Cloud Computing ; Collaboration and e-Services ; Data Communication Networking ; e-Business ; Enterprise Information Systems ; Platforms and Applications ; Social Networks ; Telecommunications

Abstract: The purpose of using the internet has been thoroughly studied in the context of “traditional” web. This exploratory study aims to illustrate the profile of users visiting Virtual Worlds (VWs) through the Web. The findings confirm VWs’ social origin and highlight entertainment as one of the most attractive purposes of entering to this virtual world. The study also contributes to our understanding of virtual reality retailing dynamics and sets the further research agenda.

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Paper citation in several formats:
G. Krasonikolakis, I.; P. Vrechopoulos, A. and Pouloudi, A. (2010). USERS’ PERSONALITY TRAITS IN THE CONTEXT OF VIRTUAL REALITY. In Proceedings of the International Conference on e-Business (ICETE 2010) - ICE-B; ISBN 978-989-8425-17-1, SciTePress, pages 231-234. DOI: 10.5220/0002950202310234

@conference{ice-b10,
author={Ioannis {G. Krasonikolakis}. and Adam {P. Vrechopoulos}. and Athanasia Pouloudi.},
title={USERS’ PERSONALITY TRAITS IN THE CONTEXT OF VIRTUAL REALITY},
booktitle={Proceedings of the International Conference on e-Business (ICETE 2010) - ICE-B},
year={2010},
pages={231-234},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0002950202310234},
isbn={978-989-8425-17-1},
}

TY - CONF

JO - Proceedings of the International Conference on e-Business (ICETE 2010) - ICE-B
TI - USERS’ PERSONALITY TRAITS IN THE CONTEXT OF VIRTUAL REALITY
SN - 978-989-8425-17-1
AU - G. Krasonikolakis, I.
AU - P. Vrechopoulos, A.
AU - Pouloudi, A.
PY - 2010
SP - 231
EP - 234
DO - 10.5220/0002950202310234
PB - SciTePress