Authors:
C. F. (Connie) Hsu
and
Y. A. (Andreas) Hsu
Affiliation:
Shu-Te University; Advantech Europe Holding BV, Netherlands
Keyword(s):
Customer Satisfaction; E-shopping, Business to Customer.
Related
Ontology
Subjects/Areas/Topics:
B2B, B2C and C2C
;
Communication and Software Technologies and Architectures
;
e-Business
;
e-Business and e-Commerce
;
Enterprise Information Systems
;
Society, e-Business and e-Government
;
Software Agents and Internet Computing
;
Web Information Systems and Technologies
Abstract:
Online customer satisfaction is an influential key to reach the purpose. The development of E-commerce
brings the new economic type; it is unable to increase more company value and higher customer satisfaction
by the tradition customer relationship management. Hence, understanding what customers consider the most
importance help establish a suitable e-business model, new to be systematic, the new method or the new
mechanism which can intense also in the fast changing market subdues in e-competition. E-commerce
management depends on the different strategy adopted by environments and enterprises overall transport
business goal. This research aims at understanding how customer satisfaction influences B2C, interactions
between customers and the medium; through customer data analysis to know the consumer behaviour
pattern. By advantages of this draws up the role of customer satisfaction, it help B2C implementation, and
promotes the customer cognition value, and then increase the
enterprise profit.
(More)