SURVEY OF CONSUMERS’ DECISION MAKING PROCESS FOR ONLINE MUSIC SERVICE

Ayako Hiramatsu; Takahiro Yamasaki; Kazuo Nose

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Paper

SURVEY OF CONSUMERS’ DECISION MAKING PROCESS FOR ONLINE MUSIC SERVICE

Topics: Web Personalization and Decision Making

In Proceedings of the International Conference on e-Business - Volume 0ICETE, 229-234, 2008 , Porto, Portugal

Authors: Ayako Hiramatsu ; Takahiro Yamasaki and Kazuo Nose

Affiliation: Osaka Sangyo University, Japan

Keyword(s): Consumer behavior, Modeling, Decision making, Online music service.

Related Ontology Subjects/Areas/Topics: Data Engineering ; Ontologies and the Semantic Web ; Web Information Systems and Technologies ; Web Interfaces and Applications ; Web Personalization

Abstract: This paper describes a survey of consumer behavior for online shopping, especially online music services, because they are the most popular online shopping service in Japan. Based on Howard's consumer decision model, questionnaires about decision making for online music services were given to 282 students. The questionnaire results show that almost 90% of these students have downloaded from online music services, and high school students use such services slightly more than university students.

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Paper citation in several formats:

Hiramatsu, A.; Yamasaki, T. and Nose, K. (2008). SURVEY OF CONSUMERS’ DECISION MAKING PROCESS FOR ONLINE MUSIC SERVICE. In Proceedings of the International Conference on e-Business (ICETE 2008) - ICE-B; ISBN 978-989-8111-58-6, SciTePress, pages 229-234. DOI: 10.5220/0001908302290234

@conference{ice-b08,
author={Ayako Hiramatsu. and Takahiro Yamasaki. and Kazuo Nose.},
title={SURVEY OF CONSUMERS’ DECISION MAKING PROCESS FOR ONLINE MUSIC SERVICE},
booktitle={Proceedings of the International Conference on e-Business (ICETE 2008) - ICE-B},
year={2008},
pages={229-234},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0001908302290234},
isbn={978-989-8111-58-6},
}

TY - CONF

JO - Proceedings of the International Conference on e-Business (ICETE 2008) - ICE-B
TI - SURVEY OF CONSUMERS’ DECISION MAKING PROCESS FOR ONLINE MUSIC SERVICE
SN - 978-989-8111-58-6
AU - Hiramatsu, A.
AU - Yamasaki, T.
AU - Nose, K.
PY - 2008
SP - 229
EP - 234
DO - 10.5220/0001908302290234
PB - SciTePress