Authors:
Xiaosong Li
;
Wei Lian
and
Abdolhossein Sarrafzadeh
Affiliation:
Unitec Institute of Technology, New Zealand
Keyword(s):
e-Commerce, Website, Factor, Dimension, Measurement, Success.
Related
Ontology
Subjects/Areas/Topics:
B2B, B2C and C2C
;
Communication and Software Technologies and Architectures
;
Communities of Interest
;
Communities of Practice
;
Computer-Supported Education
;
e-Business
;
e-Business and e-Commerce
;
Enterprise Information Systems
;
Internet Technology
;
Learning/Teaching Methodologies and Assessment
;
Society, e-Business and e-Government
;
Software Agents and Internet Computing
;
System Integration
;
Web Information Systems and Technologies
Abstract:
Business-to-Consumer (B2C) e-commerce is popular because of its convenience, speed and price. Although
there has been intense debate about quality dimensions of e-commerce websites, more research is needed to
find a well-established measurement. This empirical study identifies a set of measurements with 10 factors
and their corresponding dimensions, including software development attributes based on the literature and
the qualitative and quantitative data gathered from four different stakeholders. The survey results suggest
that security, smooth transaction processes and smooth shopping processes are the most important concerns
for online shoppers. The IS success model checking suggests that the proposed measurements are
comprehensive. This work is compared with the customized ISO 9126 quality model.