Authors:
Yrjo Raivio
and
Sakari Luukkainen
Affiliation:
Helsinki University of Technology, Telecommunications Software and Multimedia Laboratory, Finland
Keyword(s):
Mobile multimedia, Digital Rights Management, m-Commerce, Dominant design, Superdistribution.
Related
Ontology
Subjects/Areas/Topics:
e-Business
;
Enterprise Information Systems
;
M-Commerce
;
Web and Mobile Business Systems and Services
Abstract:
Number of Internet capable mobile phones is growing with rapid space. However, the data consumption is still very low in the mobile community. The existing business models for sharing mobile multimedia have not worked properly, and new solutions are looked for. In the mobile environment Digital Rights Management (DRM) is a key enabler for novel business models like Superdistribution, a Peer-to-Peer (P2P) type of Consumer-to-Consumer (C2C) delivery chain. DRM is a concept that defines the access rights to the copyrighted digital media. It does not only include encryption technologies but the whole architecture, content formats, commerce and usage monitoring. In this paper we evaluate novel m-Commerce business models supported by the latest mobile DRM specifications, and we give recommendations how they should be applied to the mobile environment in order to create a healthy business opportunity for all players in the industry.