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Authors: Lalit Mohan 1 ; Neeraj Mathur 2 and Y. Raghu Reddy 2

Affiliations: 1 International Institute of Information Technology, Institute for Development & Research in Banking Technology (IDRBT) and, India ; 2 International Institute of Information Technology, India

Keyword(s): Mobile App Usability, Mobile Banking in India, Usability, Error Handling.

Abstract: India has 790+ million active mobile connections and 80.57 million smartphone users. However, as per Reserve Bank of India, the number of transactions performed using smartphone based mobile banking applicationsis less than 12% of the overall banking transactions. One of the major reasons for such low numbers is the usability of the mobile banking app. In this paper, we focus on usability issues related tomobile banking apps and propose a Mobile App Usability Index (MAUI) for enhancing the usability of a mobile banking app. The proposed Index has been validatedwith mobile banking channel managers, chief information security officers, etc.

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Paper citation in several formats:
Mohan, L.; Mathur, N. and Reddy, Y. (2015). Mobile App Usability Index (MAUI) for Improving Mobile Banking Adoption. In Proceedings of the 10th International Conference on Evaluation of Novel Approaches to Software Engineering - ENASE; ISBN 978-989-758-100-7; ISSN 2184-4895, SciTePress, pages 313-320. DOI: 10.5220/0005363003130320

@conference{enase15,
author={Lalit Mohan. and Neeraj Mathur. and Y. Raghu Reddy.},
title={Mobile App Usability Index (MAUI) for Improving Mobile Banking Adoption},
booktitle={Proceedings of the 10th International Conference on Evaluation of Novel Approaches to Software Engineering - ENASE},
year={2015},
pages={313-320},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0005363003130320},
isbn={978-989-758-100-7},
issn={2184-4895},
}

TY - CONF

JO - Proceedings of the 10th International Conference on Evaluation of Novel Approaches to Software Engineering - ENASE
TI - Mobile App Usability Index (MAUI) for Improving Mobile Banking Adoption
SN - 978-989-758-100-7
IS - 2184-4895
AU - Mohan, L.
AU - Mathur, N.
AU - Reddy, Y.
PY - 2015
SP - 313
EP - 320
DO - 10.5220/0005363003130320
PB - SciTePress

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