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Authors: Daehee Won ; Yoonsoo Kim ; Hangki Joh ; Intae Ryoo and Doungyung Suh

Affiliation: Kyunghee University, Korea, Republic of

Keyword(s): Advertisement Service, Location based Service, Consumer Propensity, Real Time Location based Service.

Related Ontology Subjects/Areas/Topics: Location Based Applications ; Multimedia ; Multimedia Systems and Applications ; Telecommunications

Abstract: While distributing Android free of charge, Google intended to expose its advertisements on the platforms to seize users’ eyes and make profits. However, smart phones are kept in bags or pockets during most of the time instead of showing screens in front of users’ eyes. If the time during which users’ eyes cannot be seized becomes longer advertisement effects will decrease as much. In this study, in order to solve these problems, consumers’ movement paths are grasped using continuous screens based on the results of analyses of consumer propensity to replay advertisement images. Advertisement image replay lists are composed of related advertisements based on the key words set by consumers. The relevant project was named as shADow meaning Advertisements that follow like shadows.

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Paper citation in several formats:
Won, D.; Kim, Y.; Joh, H.; Ryoo, I. and Suh, D. (2012). Consumer Propensity and Location Analysis based Real-time Location Tracing Advertisement Service Design and Implementation - Real-time Location based Advertisement System. In Proceedings of the International Conference on Signal Processing and Multimedia Applications and Wireless Information Networks and Systems (ICETE 2012) - SIGMAP; ISBN 978-989-8565-25-9, SciTePress, pages 171-179. DOI: 10.5220/0004063201710179

@conference{sigmap12,
author={Daehee Won. and Yoonsoo Kim. and Hangki Joh. and Intae Ryoo. and Doungyung Suh.},
title={Consumer Propensity and Location Analysis based Real-time Location Tracing Advertisement Service Design and Implementation - Real-time Location based Advertisement System},
booktitle={Proceedings of the International Conference on Signal Processing and Multimedia Applications and Wireless Information Networks and Systems (ICETE 2012) - SIGMAP},
year={2012},
pages={171-179},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0004063201710179},
isbn={978-989-8565-25-9},
}

TY - CONF

JO - Proceedings of the International Conference on Signal Processing and Multimedia Applications and Wireless Information Networks and Systems (ICETE 2012) - SIGMAP
TI - Consumer Propensity and Location Analysis based Real-time Location Tracing Advertisement Service Design and Implementation - Real-time Location based Advertisement System
SN - 978-989-8565-25-9
AU - Won, D.
AU - Kim, Y.
AU - Joh, H.
AU - Ryoo, I.
AU - Suh, D.
PY - 2012
SP - 171
EP - 179
DO - 10.5220/0004063201710179
PB - SciTePress

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