Authors:
Clemens Bechter
and
Yves-Gorat Stommel
Affiliation:
Thammasat University, Thailand
Keyword(s):
eBooks, Electronic Textbooks, Self-publication, Customisation, Personalisation.
Related
Ontology
Subjects/Areas/Topics:
Classroom Management
;
Computer-Supported Education
;
Critical Success Factors in Distance Learning
;
Distance and e-Learning in a Global Context
;
Domain Applications and Case Studies
;
e-Learning
;
Information Technologies Supporting Learning
;
Instructional Design
;
Learning/Teaching Methodologies and Assessment
;
Mobile Information Systems
;
Mobile Learning
;
Smart Devices as Collaborative Learning Tools
;
Social Context and Learning Environments
;
Ubiquitous Learning
;
Web Information Systems and Technologies
Abstract:
In this article we present a reader’s as well as an author’s perception of customized eTextbooks. Customisation providers such as editors, translators and graphic designers were asked about their preferred model of compensation for their work by self-publishing eTextbook authors or publishers. Although the royalty model was preferred by authors, most providers prefer an upfront payment. The main goal of this paper is to assess the value that stakeholders put on customised content. A survey conducted in 2013 showed that readers are not willing to pay a substantial amount for customisation. Readers associate a high level of risk with purchasing a self-published eTextbook. Respondents considered a fair retail price for self-published eTextbooks should be a third lower than those distributed by publishing houses. However, current prices charged by renowned publishing houses for a typical post-graduate level textbook chapter (i.e., around US$ 8-9) are higher than readers (e.g., students)
consider reasonable. Convenience is the major factor determining why people read eTextbooks and recommendations by peers and forum members rank top in creating awareness and influencing the actual purchase. The authors recommend a system based on collaborative filtering to provide customization options to readers.
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