Influential Factors of Software Firms’ Performance in the Industry of Developing Countries

Mohitul Shafir, Partho Saha, Ahnaf Araf, Shadat Haque, Mahady Hasan, Farzana Sadia, M. Rokonuzzaman

2024

Abstract

This research focuses on the factors that influence the manner in which profoundly innovative businesses develop new products. A sample size of 96 individuals, including managers, software developers, marketing officers, and proprietors, was chosen to respond to a questionnaire containing twenty inquiries regarding the organization’s marketing strategy, the benefits of the new product, and the level of consumer awareness regarding the product. Using a structured questionnaire, the authors gathered data for this study from a sample of 27 companies engaged in the development of software marketing products and services. The result illustrates the benefits of novel products, which are associated with the product’s radical nature and business performance. Personal interviews, phone interviews, and Google Forms surveys collected data on organizations’ new product marketing tactics and consumer reactions. Drawing upon previous research on product innovations, this study presents a theoretical framework that establishes a connection between the radicalness of product innovation, market performance, and internal and external relations characteristics of organizations.

Paper Citation

in Harvard Style

Shafir M., Saha P., Araf A., Haque S., Hasan M., Sadia F. and Rokonuzzaman M. (2024). Influential Factors of Software Firms’ Performance in the Industry of Developing Countries. In Proceedings of the 19th International Conference on Evaluation of Novel Approaches to Software Engineering - Volume 1: ENASE; ISBN 978-989-758-696-5, SciTePress, pages 547-554. DOI: 10.5220/0012691100003687

in Bibtex Style

@conference{enase24,
author={Mohitul Shafir and Partho Saha and Ahnaf Araf and Shadat Haque and Mahady Hasan and Farzana Sadia and M. Rokonuzzaman},
title={Influential Factors of Software Firms’ Performance in the Industry of Developing Countries},
booktitle={Proceedings of the 19th International Conference on Evaluation of Novel Approaches to Software Engineering - Volume 1: ENASE},
year={2024},
pages={547-554},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0012691100003687},
isbn={978-989-758-696-5},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 19th International Conference on Evaluation of Novel Approaches to Software Engineering - Volume 1: ENASE
TI - Influential Factors of Software Firms’ Performance in the Industry of Developing Countries
SN - 978-989-758-696-5
AU - Shafir M.
AU - Saha P.
AU - Araf A.
AU - Haque S.
AU - Hasan M.
AU - Sadia F.
AU - Rokonuzzaman M.
PY - 2024
SP - 547
EP - 554
DO - 10.5220/0012691100003687
PB - SciTePress