The Recruiting Process as an Attractiveness Factor: How Do Companies Manage to Position Themselves Competitively as Employers?

Jennifer Schietzel-Kalkbrenner, Niklas Petelkau, Dominic Strube, Christian Daase

2024

Abstract

The question of how companies manage to position themselves as attractive employers is one of the most important strategic challenges for the future of all companies in times of demographic change and the associated and constantly growing employment gap on the labor market. As various studies show how important the right design of recruiting processes can be for this, the article is dedicated to the question of how a conscious design of recruiting can support companies in combating the shortage of skilled employees, especially in relation to Generation Z. The aim is to provide science-based recommendations to companies that consider the current zeitgeist and are intended to make companies question their own approach to recruiting. The theoretical foundations were developed as part of systematic literature research. More in-depth and up-to-date findings were obtained through two expert interviews and an online survey of Generation Z. The results show that companies need to do more today than they did a few years ago. A successful recruiting process should build on a strong employer branding foundation and should be taken to a more personal level. This includes knowing the expectations of candidates on the job market and authentically presenting yourself to the outside world as an attractive employer. In addition to honest insights into the company through its own employees as brand ambassadors and the implementation of the latest trends, such as mobile applications, the onboarding process is particularly important. This begins directly with the signing of the contract and is ideally characterized by the consideration of professional and social integration. This is becoming increasingly important, especially for younger employees in today’s world.

Paper Citation

in Harvard Style

Schietzel-Kalkbrenner J., Petelkau N., Strube D. and Daase C. (2024). The Recruiting Process as an Attractiveness Factor: How Do Companies Manage to Position Themselves Competitively as Employers?. In Proceedings of the 6th International Conference on Finance, Economics, Management and IT Business - Volume 1: FEMIB; ISBN 978-989-758-695-8, SciTePress, pages 54-59. DOI: 10.5220/0012630000003717

in Bibtex Style

@conference{femib24,
author={Jennifer Schietzel-Kalkbrenner and Niklas Petelkau and Dominic Strube and Christian Daase},
title={The Recruiting Process as an Attractiveness Factor: How Do Companies Manage to Position Themselves Competitively as Employers?},
booktitle={Proceedings of the 6th International Conference on Finance, Economics, Management and IT Business - Volume 1: FEMIB},
year={2024},
pages={54-59},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0012630000003717},
isbn={978-989-758-695-8},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 6th International Conference on Finance, Economics, Management and IT Business - Volume 1: FEMIB
TI - The Recruiting Process as an Attractiveness Factor: How Do Companies Manage to Position Themselves Competitively as Employers?
SN - 978-989-758-695-8
AU - Schietzel-Kalkbrenner J.
AU - Petelkau N.
AU - Strube D.
AU - Daase C.
PY - 2024
SP - 54
EP - 59
DO - 10.5220/0012630000003717
PB - SciTePress