Ensuring User Privacy in the Digital Age: A Quality-Centric Approach to Tracking and Data Protection

Vitalijs Teze, Erika Nazaruka

2024

Abstract

In the contemporary digital landscape, the pervasive practice of user tracking and the consequent erosion of data protection present significant challenges to user privacy. This paper introduces ’Privacy Risk Assessor’ a software tool designed to evaluate and enhance online privacy. Addressing the dynamics of user tracking, the tool analyses websites for privacy-threatening metrics in the context of existing tracking mechanisms. Employing a methodological approach, the tool’s architecture enables efficient processing and adaptability to tracking techniques and privacy regulations. The research focuses on key metrics of quality attributes including security, usability, trust, reliability, and performance, providing actionable insights into privacy risks. An evaluation was conducted on a dataset of 492 Latvian websites, with an emphasis on diverse privacy-related factors. The study revealed insights into prevalent privacy practices and underscored the tool’s effectiveness in real-world scenarios. The ’Privacy Risk Assessor’ stands out for its possibility to be integrated into web development process, offering developers and end-users ability to proactively measure potential privacy threats.

Paper Citation

in Harvard Style

Teze V. and Nazaruka E. (2024). Ensuring User Privacy in the Digital Age: A Quality-Centric Approach to Tracking and Data Protection. In Proceedings of the 19th International Conference on Evaluation of Novel Approaches to Software Engineering - Volume 1: ENASE; ISBN 978-989-758-696-5, SciTePress, pages 299-306. DOI: 10.5220/0012565800003687

in Bibtex Style

@conference{enase24,
author={Vitalijs Teze and Erika Nazaruka},
title={Ensuring User Privacy in the Digital Age: A Quality-Centric Approach to Tracking and Data Protection},
booktitle={Proceedings of the 19th International Conference on Evaluation of Novel Approaches to Software Engineering - Volume 1: ENASE},
year={2024},
pages={299-306},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0012565800003687},
isbn={978-989-758-696-5},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 19th International Conference on Evaluation of Novel Approaches to Software Engineering - Volume 1: ENASE
TI - Ensuring User Privacy in the Digital Age: A Quality-Centric Approach to Tracking and Data Protection
SN - 978-989-758-696-5
AU - Teze V.
AU - Nazaruka E.
PY - 2024
SP - 299
EP - 306
DO - 10.5220/0012565800003687
PB - SciTePress