Market and Envinronmental Orientation, Characteristics of Entrepreneurs, Broadscope Information on Performance of SMEs In Palembang City

Fetty Maretha, Sepriansyah Ahmad Ari Gunawan

2018

Abstract

The purpose of this study was to determine the influence of Market Orientation, Environmental Orientation, Characteristics of Individual Entrepreneurs and Broadscope Information on the Performance of SMEs in Palembang City through Entrepreneurship Orientation as mediated variable for SMEs that had only been established for three years. The population in this study were SMEs located in Palembang City which were registered on the Ministry of Cooperatives and SMEs which had only been running for three years or had only been established for three years. Data collection techniques in this study were carried out using questionnaire method. Data analysis in this study would use multiple regression with path analysis technique. This study resulted in: only Market Orientation and Broadscope Information which had a significant and positive relationship with Entrepreneurship Orientation partially.

Paper Citation

in Harvard Style

Maretha F. and Gunawan S. (2018). Market and Envinronmental Orientation, Characteristics of Entrepreneurs, Broadscope Information on Performance of SMEs In Palembang City. In Proceedings of the 2nd Forum in Research, Science, and Technology - FIRST, ISBN 978-989-758-574-6, pages 49-55. DOI: 10.5220/0009152300002500

in Bibtex Style

@conference{first18,
author={Fetty Maretha and Sepriansyah Gunawan},
title={Market and Envinronmental Orientation, Characteristics of Entrepreneurs, Broadscope Information on Performance of SMEs In Palembang City},
booktitle={Proceedings of the 2nd Forum in Research, Science, and Technology - FIRST,},
year={2018},
pages={49-55},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0009152300002500},
isbn={978-989-758-574-6},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 2nd Forum in Research, Science, and Technology - FIRST,
TI - Market and Envinronmental Orientation, Characteristics of Entrepreneurs, Broadscope Information on Performance of SMEs In Palembang City
SN - 978-989-758-574-6
AU - Maretha F.
AU - Gunawan S.
PY - 2018
SP - 49
EP - 55
DO - 10.5220/0009152300002500