Perceived Risk and the Technology Acceptance Model: A Proposed Study for e-Commerce Adoption

Winarto, Maludin Panjaitan

2018

Abstract

Electronic-commerce (e-commerce) nowadays has become an important platform for conducting business. While researchers and market practitioners are trying to fully understand online consumer attitude and behavior, one of the current issues in the management of information technologies is the difficulty of recognizing significant factors that affect consumers to adopt, accept and continue to use the information technologies. A model that commonly used by the researchers to examine behavior in the information system field is the technology acceptance model (TAM), which consists of 3 variables; perceived usefulness (PU), perceived ease of use (PEOU) and intentions to use. In this study, we propose the extension of the TAM for its application in the e-commerce field. The original variables of technology acceptance model will be modified, by adding a moderator variable, perceived risk, which is expected to strengthen or weaken the relationship between perceived ease of use, perceived usefulness and behavioral intention.

Paper Citation

in Harvard Style

Winarto. and Panjaitan M. (2018). Perceived Risk and the Technology Acceptance Model: A Proposed Study for e-Commerce Adoption. In Proceedings of the 3rd International Conference of Computer, Environment, Agriculture, Social Science, Health Science, Engineering and Technology - Volume 1: ICEST, ISBN 978-989-758-496-1, pages 478-482. DOI: 10.5220/0010045104780482

in Bibtex Style

@conference{icest18,
author={Winarto and Maludin Panjaitan},
title={Perceived Risk and the Technology Acceptance Model: A Proposed Study for e-Commerce Adoption},
booktitle={Proceedings of the 3rd International Conference of Computer, Environment, Agriculture, Social Science, Health Science, Engineering and Technology - Volume 1: ICEST,},
year={2018},
pages={478-482},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0010045104780482},
isbn={978-989-758-496-1},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 3rd International Conference of Computer, Environment, Agriculture, Social Science, Health Science, Engineering and Technology - Volume 1: ICEST,
TI - Perceived Risk and the Technology Acceptance Model: A Proposed Study for e-Commerce Adoption
SN - 978-989-758-496-1
AU - Winarto.
AU - Panjaitan M.
PY - 2018
SP - 478
EP - 482
DO - 10.5220/0010045104780482