Metarepresentation Choice of Context in Virtual Environment: Negotiating Identity on Youtube Video Blogging

Udiana Puspa Dewi

2018

Abstract

This study focuses on the the analysis focuses more specifically on the multimodality channel used by the blogger as the source of metarepresentation choice of context identity by the addressee. The previous research was done previously focuses on the sender user on this case was done to observe the prediction of relevance and intentions prediction of context identity. By observing similar object, the Daniel Howell channel in YouTube platform, the analysis was done by using the adaptation of Shifman’s meme analysis framework, the analysis focuses on three dimensions of the video; content, form, and stance. The result shows that The stance of the internet message is built based on two important features; the language features and the structural features. The most dominant language features used in the video by Danniel Howell is sarcasm and insult. This linguistic strategy is used to create sense of relatable and to form his identity as a failure who is never sure of what he is saying. Meanwhile structural features plays very important role in creating the humorous effect as the context of the internet message.

Paper Citation

in Harvard Style

Dewi U. (2018). Metarepresentation Choice of Context in Virtual Environment: Negotiating Identity on Youtube Video Blogging. In Proceedings of the 3rd International Conference on Social Sciences, Laws, Arts and Humanities - Volume 1: BINUS-JIC, ISBN 978-989-758-515-9, pages 524-528. DOI: 10.5220/0010023200002917

in Bibtex Style

@conference{binus-jic18,
author={Udiana Puspa Dewi},
title={Metarepresentation Choice of Context in Virtual Environment: Negotiating Identity on Youtube Video Blogging},
booktitle={Proceedings of the 3rd International Conference on Social Sciences, Laws, Arts and Humanities - Volume 1: BINUS-JIC,},
year={2018},
pages={524-528},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0010023200002917},
isbn={978-989-758-515-9},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 3rd International Conference on Social Sciences, Laws, Arts and Humanities - Volume 1: BINUS-JIC,
TI - Metarepresentation Choice of Context in Virtual Environment: Negotiating Identity on Youtube Video Blogging
SN - 978-989-758-515-9
AU - Dewi U.
PY - 2018
SP - 524
EP - 528
DO - 10.5220/0010023200002917