The Effectiveness of Multicultural Interaction toward Advertising Learning Process among Higher Education: Indonesian Students’ Perspectives

Athaya Zahra, Farah Padma Poetry

2018

Abstract

Intercultural communication between young people has been tremendously increasing nowadays due to the development of Internet and social media. Clearly, it affects to the youths’ wants, needs, and behave. It can be seen as well in the Higher Education aspect where students are getting more interesting on education achievements in other countries and its processes. This study is a study case based on an online collaborative project between a university in Indonesia and a university in the UK. It aims to meet the value of multicultural learning approach regarding Indonesian students’ creative processes in the advertising module. It was examined through literature review and primary research (observation, student survey, and interviews with Indonesian participants). As a result, key findings were discovered, such as (1) Indonesian design students were greatly looking for multicultural collaboration project, (2) Indonesian Higher Education is remain lack of multicultural collaboration project opportunities, (3) Indonesian students found that multicultural learning method was extremely beneficial for idea development, critical analysis, and project evaluation, and (4) multicultural interactions did not significantly affect students in visual execution of advertising. The authors highly expect that multicultural interaction in advertising learning process could be more implemented inIndonesianHigherEducation.

Paper Citation

in Harvard Style

Zahra A. and Poetry F. (2018). The Effectiveness of Multicultural Interaction toward Advertising Learning Process among Higher Education: Indonesian Students’ Perspectives. In Proceedings of the 3rd International Conference on Social Sciences, Laws, Arts and Humanities - Volume 1: BINUS-JIC, ISBN 978-989-758-515-9, pages 503-508. DOI: 10.5220/0010022800002917

in Bibtex Style

@conference{binus-jic18,
author={Athaya Zahra and Farah Padma Poetry},
title={The Effectiveness of Multicultural Interaction toward Advertising Learning Process among Higher Education: Indonesian Students’ Perspectives},
booktitle={Proceedings of the 3rd International Conference on Social Sciences, Laws, Arts and Humanities - Volume 1: BINUS-JIC,},
year={2018},
pages={503-508},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0010022800002917},
isbn={978-989-758-515-9},
}

in EndNote Style

TY - CONF

JO - Proceedings of the 3rd International Conference on Social Sciences, Laws, Arts and Humanities - Volume 1: BINUS-JIC,
TI - The Effectiveness of Multicultural Interaction toward Advertising Learning Process among Higher Education: Indonesian Students’ Perspectives
SN - 978-989-758-515-9
AU - Zahra A.
AU - Poetry F.
PY - 2018
SP - 503
EP - 508
DO - 10.5220/0010022800002917