e-Marketing of Egovernment Initiatives - A Case Study of Pakistan

M. Irfanullah Arfeen

Abstract

The research study examines the role of electronic (e)-marketing to improve the citizen satisfaction about government initiatives. E-marketing is a new emerging concept and recognized internationally as an enabler towards achieving good governance while improving the citizens’ satisfaction. Government initiated many projects for improving the infrastructure and living standard of its citizens but there is inertia in these projects and government has achieved milestone on papers. However, government can improve its progress and bring transparency in its projects through e-marketing. In this way, citizens can play important role in the progress of government projects. This research presented the SWOT analysis and found that e-marketing of government initiatives is critical in twenty first century, it can help the public sector to take all stakeholders on board, which improve citizens satisfaction level about government initiatives. This research study concluded that federal government of Pakistan should focus on e-marketing in order to achieve its objectives effectively and improve the public sector services to its citizens.

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Paper Citation


in Harvard Style

Arfeen M. (2017). e-Marketing of Egovernment Initiatives - A Case Study of Pakistan.In Proceedings of the 9th International Joint Conference on Knowledge Discovery, Knowledge Engineering and Knowledge Management - Volume 3: KMIS, ISBN 978-989-758-273-8, pages 108-113. DOI: 10.5220/0006489801080113


in Bibtex Style

@conference{kmis17,
author={M. Irfanullah Arfeen},
title={e-Marketing of Egovernment Initiatives - A Case Study of Pakistan},
booktitle={Proceedings of the 9th International Joint Conference on Knowledge Discovery, Knowledge Engineering and Knowledge Management - Volume 3: KMIS,},
year={2017},
pages={108-113},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0006489801080113},
isbn={978-989-758-273-8},
}


in EndNote Style

TY - CONF

JO - Proceedings of the 9th International Joint Conference on Knowledge Discovery, Knowledge Engineering and Knowledge Management - Volume 3: KMIS,
TI - e-Marketing of Egovernment Initiatives - A Case Study of Pakistan
SN - 978-989-758-273-8
AU - Arfeen M.
PY - 2017
SP - 108
EP - 113
DO - 10.5220/0006489801080113