ADVERTISING VIA MOBILE TERMINALS - Delivering context sensitive and personalized advertising while guaranteeing privacy

Rebecca Bulander, Michael Decker, Gunther Schiefer, Bernhard Kölmel

Abstract

Mobile terminals like cellular phones and PDAs are a promising target platform for mobile advertising: The devices are widely spread, are able to present interactive multimedia content and offer as almost permanently carried along personal communication devices a high degree of reachability. But particular because of the latter feature it is important to pay great attention to privacy aspects and avoidance of spam- messages when designing an application for mobile advertising. Furthermore the limited user interface of mobile devices is a special challenge. The following article describes the solution approach for mobile advertising developed within the project MoMa, which was funded by the Federal Ministry of Economics and Labour of Germany (BMWA). MoMa enables highly personalized and context sensitive mobile advertising while guaranteeing data protection. To achieve this we have to distinguish public and private context information.

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Paper Citation


in Harvard Style

Bulander R., Decker M., Schiefer G. and Kölmel B. (2005). ADVERTISING VIA MOBILE TERMINALS - Delivering context sensitive and personalized advertising while guaranteeing privacy . In Proceedings of the Second International Conference on e-Business and Telecommunication Networks - Volume 1: ICETE, ISBN 972-8865-32-5, pages 49-56. DOI: 10.5220/0001410800490056


in Bibtex Style

@conference{icete05,
author={Rebecca Bulander and Michael Decker and Gunther Schiefer and Bernhard Kölmel},
title={ADVERTISING VIA MOBILE TERMINALS - Delivering context sensitive and personalized advertising while guaranteeing privacy},
booktitle={Proceedings of the Second International Conference on e-Business and Telecommunication Networks - Volume 1: ICETE,},
year={2005},
pages={49-56},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0001410800490056},
isbn={972-8865-32-5},
}


in EndNote Style

TY - CONF
JO - Proceedings of the Second International Conference on e-Business and Telecommunication Networks - Volume 1: ICETE,
TI - ADVERTISING VIA MOBILE TERMINALS - Delivering context sensitive and personalized advertising while guaranteeing privacy
SN - 972-8865-32-5
AU - Bulander R.
AU - Decker M.
AU - Schiefer G.
AU - Kölmel B.
PY - 2005
SP - 49
EP - 56
DO - 10.5220/0001410800490056