IMPLICIT INDICATORS FOR INTERESTING WEB PAGES

Hyoung-rae Kim, Philip K. Chan

Abstract

A user’s interest in a web page can be estimated by unobtrusively (implicitly) observing his or her behaviour rather than asking for feedback directly (explicitly). Implicit methods are naturally less accurate than explicit methods, but they do not waste a user’s time or effort. Implicit indicators of a user’s interests can also be used to create models that change with a user’s interests over time. Research has shown that a user’s behaviour is related to his/her interest in a web page. We evaluate previously studied implicit indicators and examine the time spent on a page in more detail. For example, we observe whether a user is really looking at the monitor when we measure the time spent on a web page. Our results indicate that the duration is related to a user’s interest of a web page regardless a user’s attention to the web page.

References

  1. Billsus, D., and Pazzani, M.J., 1999. A Hybrid User Model for News Story Classification, In Conf. User Modeling.
  2. Chan, P.K., 1999. A non-invasive learning approach to building web user profiles, In KDD-99 Workshop on Web Usage Analysis and User Profiling, 7-12.
  3. Claypool, M., Le, P., Wased, M., and Brown, D., 2001. Implicit interest indicators. In Proc. 6th international conference on Intelligent User Interfaces, 33-40.
  4. Goecks, J. and Shavlik, J., 2000. Learning users' interests by unobtrusively observing their normal behavior. In Proc. 5th international conference on Intelligent user interfaces, 129-132.
  5. Granka, L. A., Joachims, T., Gay, G., 2004. Eye-tracking analysis of user behavior in WWW search. In Proc. 27th annual international conference on Research and development in information retrieval.
  6. Jung, K., 2001. Modeling web user interest with implicit indicators, Master Thesis, Florida Institute of Technology.
  7. Kim, H. and Chan, P. K., 2003. Learning implicit user interest hierarchy for context in personalization. In International Conference on Intelligent User Interfaces, 101-108.
  8. Kim, J., Oard, D.W., and Romanik, K., 2001. Using implicit feedback for user modeling in internet and intranet searching. College of Library and Information Services, University of Maryland.
  9. Li, W.S., Vu, Q., Agrawal, D., Hara, Y., and Takano, H., 1999. PowerBookmarks: A System for personalizable web information organization, sharing, and management. In Proc. of the 8th Intl. World Wide Web Conference, Toronto, Canada.
  10. Liberman, H., 1995. Letizia: An Agent that assists web browsing. In Proc. IJCAI, 924-929.
  11. Maarek, Y.S. and Ben-Shaul, I.Z., 1996. Automatically organizing bookmarks per contents, In Proc. 5th International World Wide Web Conference.
  12. Oard, D. and Kim, J., 1998. Implicit feedback for recommendation systems. In Proc. AAAI Workshop on Recommendation Systems.
  13. Resnick, P., Iacovou, N., Suchak, M., Bergstrom, P., and Riedl, J., 1994. GroupLens: An open architecture for collaborative filtering of netnews. In Proc. the Conference on Computer Supported Cooperative Work. ACM Press, 175-186.
  14. Watson, A. and Sasse, M. A., 1998. Measuring perceived quality of speech and video in multimedia conferencing applications. In Proc. ACM Multimedia Conference, 55-60.
Download


Paper Citation


in Harvard Style

Kim H. and K. Chan P. (2005). IMPLICIT INDICATORS FOR INTERESTING WEB PAGES . In Proceedings of the First International Conference on Web Information Systems and Technologies - Volume 1: WEBIST, ISBN 972-8865-20-1, pages 270-277. DOI: 10.5220/0001235202700277


in Bibtex Style

@conference{webist05,
author={Hyoung-rae Kim and Philip K. Chan},
title={IMPLICIT INDICATORS FOR INTERESTING WEB PAGES},
booktitle={Proceedings of the First International Conference on Web Information Systems and Technologies - Volume 1: WEBIST,},
year={2005},
pages={270-277},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0001235202700277},
isbn={972-8865-20-1},
}


in EndNote Style

TY - CONF
JO - Proceedings of the First International Conference on Web Information Systems and Technologies - Volume 1: WEBIST,
TI - IMPLICIT INDICATORS FOR INTERESTING WEB PAGES
SN - 972-8865-20-1
AU - Kim H.
AU - K. Chan P.
PY - 2005
SP - 270
EP - 277
DO - 10.5220/0001235202700277