loading
Papers

Research.Publish.Connect.

Paper

Authors: Dimitris Poulopoulos and Athina Kalampogia

Affiliation: QIVOS, Athens and Greece

ISBN: 978-989-758-365-0

Keyword(s): Proximity Marketing, Recommendation Systems.

Abstract: Proximity marketing, as a promotional technique, can benefit shopping centres and malls in terms of revenue, as well as customer loyalty, by analysing the customers’ data and using their profiles to better address their needs and target advertising and promotional campaigns. To this end, retailers exploit cellular technology to send marketing messages to users’ mobile devices, that are near a specific area of one of its stores. With more than six billion mobile phones in the hands of consumers today, every consumer with a smartphone is potentially susceptible to a proximity marketing campaign.

PDF ImageFull Text

Download
CC BY-NC-ND 4.0

Sign In Guest: Register as new SciTePress user now for free.

Sign In SciTePress user: please login.

PDF ImageMy Papers

You are not signed in, therefore limits apply to your IP address 18.206.194.161

In the current month:
Recent papers: 100 available of 100 total
2+ years older papers: 200 available of 200 total

Paper citation in several formats:
Poulopoulos, D. and Kalampogia, A. (2019). A Holistic Approach to Proximity Marketing.In Proceedings of the 9th International Conference on Cloud Computing and Services Science - Volume 1: ADITCA, ISBN 978-989-758-365-0, pages 629-634. DOI: 10.5220/0007861106290634

@conference{aditca19,
author={Dimitris Poulopoulos. and Athina Kalampogia.},
title={A Holistic Approach to Proximity Marketing},
booktitle={Proceedings of the 9th International Conference on Cloud Computing and Services Science - Volume 1: ADITCA,},
year={2019},
pages={629-634},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0007861106290634},
isbn={978-989-758-365-0},
}

TY - CONF

JO - Proceedings of the 9th International Conference on Cloud Computing and Services Science - Volume 1: ADITCA,
TI - A Holistic Approach to Proximity Marketing
SN - 978-989-758-365-0
AU - Poulopoulos, D.
AU - Kalampogia, A.
PY - 2019
SP - 629
EP - 634
DO - 10.5220/0007861106290634

Login or register to post comments.

Comments on this Paper: Be the first to review this paper.