loading
Documents

Research.Publish.Connect.

Paper

Authors: Xintong Zhu ; Yong Wang ; Zhenzheng Wang and Chen Wang

Affiliation: Xinhua Net, China

ISBN: 978-989-758-268-4

Keyword(s): Physiological Computing, GSR Sensors, Audience Experiences, Advertising Videos.

Related Ontology Subjects/Areas/Topics: Affective Computing ; Biomedical Engineering ; Biomedical Signal Processing ; Biosignal Acquisition, Analysis and Processing ; Devices ; Health Information Systems ; Human-Computer Interaction ; Methodologies and Methods ; Physiological Computing Systems ; Wearable Sensors and Systems

Abstract: The concept design of a food television commercial (TVC) could affect the effectiveness of immersive media and user experience. Traditional methods (e.g., surveys or eye tracking) for evaluating the targeted consumer’s responses are serious limited in several aspects. In this paper, through closely working with the TVC designers, we used the data gathered from physiological sensor to measure viewers’ watching experiences. We thereby conclude how we used our own Galvanic Skin Response (GSR) sensors to measure audience responses to the three clips of food TVCs. The results demonstrate that GSR sensors can provide fine-grained information for the advertisement community. Compared to subjective evaluation methods, the continuous user experience can be vividly visualized, and this enables designers to efficiently evaluate the impact of a TVC.

PDF ImageFull Text

Download
Sign In Guest: Register as new SciTePress user now for free.

Sign In SciTePress user: please login.

PDF ImageMy Papers

You are not signed in, therefore limits apply to your IP address 54.162.159.33

In the current month:
Recent papers: 100 available of 100 total
2+ years older papers: 200 available of 200 total

Paper citation in several formats:
Zhu X., Wang Y., Wang Z. and Wang C. (2017). How Commercial Food Videos Affect Female Customers - Measuring Female Bio-response Towards Commercial Food Videos.In Proceedings of the 4th International Conference on Physiological Computing Systems - Volume 1: PhyCS, ISBN 978-989-758-268-4, pages 35-44. DOI: 10.5220/0006394300350044

@conference{phycs17,
author={Xintong Zhu and Yong Wang and Zhenzheng Wang and Chen Wang},
title={How Commercial Food Videos Affect Female Customers - Measuring Female Bio-response Towards Commercial Food Videos},
booktitle={Proceedings of the 4th International Conference on Physiological Computing Systems - Volume 1: PhyCS,},
year={2017},
pages={35-44},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0006394300350044},
isbn={978-989-758-268-4},
}

TY - CONF

JO - Proceedings of the 4th International Conference on Physiological Computing Systems - Volume 1: PhyCS,
TI - How Commercial Food Videos Affect Female Customers - Measuring Female Bio-response Towards Commercial Food Videos
SN - 978-989-758-268-4
AU - Zhu X.
AU - Wang Y.
AU - Wang Z.
AU - Wang C.
PY - 2017
SP - 35
EP - 44
DO - 10.5220/0006394300350044

Login or register to post comments.

Comments on this Paper: Be the first to review this paper.