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Authors: Aneesh Zutshi 1 ; Antonio Grilo 1 and Ricardo Jardim-Gonçalves 2

Affiliations: 1 UNIDEMI, Portugal ; 2 UNINOVA, Portugal

ISBN: 978-989-758-043-7

Keyword(s): Digital Business Models; Agent Based Modeling; Business Forecasting; Business Simulation

Related Ontology Subjects/Areas/Topics: Business Models ; Business Performance ; e-Business ; Enterprise Engineering ; Enterprise Information Systems ; Enterprise Ontologies ; Logistics ; Modeling and Frameworks

Abstract: This paper proposes a complex systems approach to understand the growth and decline of Digital Businesses. Digital Businesses are characterised by unique factors such as a highly networked online customer base, where word of mouth spreads very fast, and minimal cost of incremental users due to economies of scale. Thus online businesses peak and plummet rapidly making it difficult to fathom their success. Through an Agent Based Modeling approach we propose that online businesses can be represented as simulation models which can enable forecasting, what-if analysis and optimization of business parameters.

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Paper citation in several formats:
Zutshi A., Grilo A. and Jardim-Gonçalves R. (2014). Simulating Digital Businesses using an Agent Based Modeling Approach.In Proceedings of the 11th International Conference on e-Business - Volume 1: ICE-B, (ICETE 2014) ISBN 978-989-758-043-7, pages 165-171. DOI: 10.5220/0005121301650171

@conference{ice-b14,
author={Aneesh Zutshi and Antonio Grilo and Ricardo Jardim-Gonçalves},
title={Simulating Digital Businesses using an Agent Based Modeling Approach},
booktitle={Proceedings of the 11th International Conference on e-Business - Volume 1: ICE-B, (ICETE 2014)},
year={2014},
pages={165-171},
publisher={SciTePress},
organization={INSTICC},
doi={10.5220/0005121301650171},
isbn={978-989-758-043-7},
}

TY - CONF

JO - Proceedings of the 11th International Conference on e-Business - Volume 1: ICE-B, (ICETE 2014)
TI - Simulating Digital Businesses using an Agent Based Modeling Approach
SN - 978-989-758-043-7
AU - Zutshi A.
AU - Grilo A.
AU - Jardim-Gonçalves R.
PY - 2014
SP - 165
EP - 171
DO - 10.5220/0005121301650171

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